Enterprise needs comprehensive search engine marketing

Source: Internet
Author: User
Keywords Search engine marketing search engine Baidu homepage industry need
Tags advertisers advertising aliyun cost customer customers demand enterprise


Http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine marketing is the most cost-effective way to network marketing:

The general network advertising is difficult to find accurate target customers, such as the portal launch, the industry site will be a little bit better;

But for the search engine users, the use of similar keywords user, basically are similar needs of users, enterprises or advertisers can be through these keyword rules to find accurate customer needs;

Another aspect, people search by keyword, the display is the key word related information, save the user's time, lead to use the search engine more and more users, this also laid the user foundation for the Enterprise launch.

So enterprises should pay more attention to search engine marketing network promotion.


Second, Occupy Baidu homepage is the most concern of enterprises:

1. Baidu users account for more than 80% of the search engine;

2. Search engine users, more than 80% do not go to the second page view.

So whether to occupy Baidu, especially Baidu homepage to promote the network is the most important.


Third, Baidu home 20 positions (10 pay, 10 charges), as much as possible possession of it:

1. Competitive ranking: Occupy one or more of the positions paid;

2. Search Engine Optimization: Occupy one or more free locations;

3. Third party website promotion: occupy one or more free locations.

Use these marketing means as much as possible occupy Baidu homepage These 20 positions, oneself more be seen and click Opportunity, at the same time the competitor squeezed out the customer's view.


Iv. advice to business owners:

Search Engine marketing is the most cost-effective;

Occupy Baidu home multiple locations;

Integrated network marketing to occupy search engines through integrated approach.

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