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Enterprise Marketing Step by step the first step to do your business website
Enterprise Network Marketing is always inseparable from the site, network advertising, search engines, network marketing are the same, eventually you are to guide users to your Web page, let users see your business information, product information.
1 What kind of website do you need: function
On the one hand according to your business situation to decide, if it is for marketing, in order to improve product sales, it is best to have an online mall system, can give users the function of order. On the one hand if you want to monitor the effect of network marketing, then your site has the best source statistics function, such as the current user from which site to enter your site, he stayed on your site how much time, he looked at your pages and so on. This information is very important for future analysis and statistics, which will provide important basis for further improvement of your website. The above mentioned 2 functions is the core of things, such as, Help Group page, contact information, Enterprise Introduction, User Information Protection statement is also necessary. The other depends on your specific situation, not the Web site features the more the better, more than the easy mess. As needed, the following chapters will also refer to the relevant data statistics, left behind.
2 always stand in the user's perspective to see the problem: Experience
Do the website, in general, first out a requirement, function description, such as design documents, database design documents, and then to the programmer development. Here I said that the Web site development business should be involved in the sales, otherwise the technology people will not be in the user experience on what to think, the sales staff is much better. As long as you think of yourself as a picky customer, when browsing your Web site will be what kind of complaints. Pay attention to the user experience, otherwise it is difficult to let users visit your site two times.
3 What do website optimization do? : Concise
I) search engine optimization, is to make your site more easily indexed by search engines, and users through the search engine to find your site information, and to reach your site. This content is a bit big, search engine optimization is a big topic, here is not to say in detail.
II Web optimization, what kind of web page efficiency, browsing speed? Of course, static page is the best choice, the Web page code to clear structure, Web page title,name,deion, to do a brief, with a few important keywords on it, avoid the Lei heap keyword, then only let the search engine see through your conspiracy.
III the page is concise, the page is not the larger the better, on the contrary, the less the page information the better, each page just put important content, appropriate retention of secondary content, do not put secondary content. Help information should not be less, cross information moderately retained. Look at Baidu, look at Google, concise and clear page is actually easier to capture people.
4 website Help: Easy to use
Do not think the client is very smart, it is best to put your client thinking extremely retarded. And your site's help information is to allow a mentally retarded person to use the website function smoothly. If you do, you succeed. The goal of the group is to make it easier for users to use your site.
5 website content: Features
Refer to your peers, especially those who are better than you, and have better reasons than you. Absorb the advantages of others, and then seize each other's weaknesses, to make their own characteristics. Here is a mention of the advantages of each other, not to say "Ah, why his site has this function, we have to have?" ”。 Need to seriously consider each other's function is not the core, is not extremely good? Otherwise, do their own characteristics, do not imitate and copy others. Do the core content is the key, not everything is done, the result of all-inclusive is pan and not fine. (Zebian Admin01)