Enterprise Network Marketing first step: Network Marketing demand analysis

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At present, the Pure brand promotion, the promotion goal already cannot completely cover the enterprise marketing demand. The marketing demand of enterprises is diversified, multi-level and phased. At the same time, network marketing methods, means, platforms are numerous and diverse. I have contacted a lot of business consulting, two kinds of situation is more common:

The first is a direct inquiry into a marketing approach, which is based on the business owner being marketed and guided by marketers or having a certain understanding of some kind of marketing approach, consciously trying. When I and the enterprise market personnel to carry on the thorough communication and the thorough understanding discovers, actually actual demand and the Enterprise inquiry marketing Way, does not match.

Second, business owners for network marketing is just a vague concept, for how to solve the marketing needs of enterprises, to a large extent to solve the marketing needs of enterprises, it is impossible to talk about.

Two kinds of situation, the common problem is that enterprises for their own network marketing needs analysis, mining is insufficient, inadequate, not in place. And a large number of network marketing agencies, from the product perspective, to the enterprise to instill the effect of marketing products, there is no responsibility to understand the actual demand point of the enterprise; This kind of situation, like now in the Society of medical equipment, such as the treatment of all diseases, the composition of the bluff is much more than the help of consumers, donkey head to the horse mouth jokes of course, is not uncommon.

Say to turn, no matter how, if the enterprise intends to carry out network marketing, do a good job of network marketing needs analysis is necessary. As a responsible network marketing company, should be patient and meticulous collaborative enterprise needs analysis work, and put forward their own professional advice and guidance, so that enterprises know, at this stage of their own marketing needs, marketing goals, how to set the target competitor's situation, the target audience's situation and so on, Network Marketing Companies According to these needs for the enterprise tailored, targeted network marketing programs.

Usually do business network marketing needs analysis, there are the following:

1, companies and Products:

Company positioning, industry location, product characteristics, product advantages and so on.

2, customers and potential customers:

What are the characteristics of the customer: male or female, age, class, area, consumption preference, hobbies, etc.

3, Sales Model and business form:

Channel sales, network direct marketing, offline direct marketing, conference sales, membership fees, call centers, Btoc, BtoB and so on.

4, the current stage of business needs:

To enhance the site traffic, promotional line sales, brand promotion, the development phase of the market strategy, new product online promotion, new Market entry, save marketing costs, add membership registration, complete online sales, investment and so on.

5, the current promotion methods, marketing bottlenecks and network marketing budget:

6, Competitor Analysis:

When we analyze the 6 major aspects of the situation clearly and thoroughly. Network Marketing companies can open up marketing for enterprises, including goals, audiences, strategies, rhythm, and many other aspects. These are the aspects that we analyze in the following articles.

Author: Wilson Beijing Network Technology Co., Ltd. (http://www.rulin.net) senior marketing Consultant

MSN ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (starting A5 Welcome reprint, do not revise, unto impose)