Enterprise Network Marketing Fourth Step: Choose the appropriate network marketing method (1)

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When the enterprise to the network marketing target audience, marketing indicators to determine, the following is facing the choice of network marketing methods. There are many ways to network marketing, but also continue to appear new methods, to find a suitable target audience, in line with marketing indicators of the network marketing methods, for the enterprise is a very difficult thing, the following authors listed the mainstream network marketing methods, their marketing indicators to achieve the degree of an analysis.

1, PPC PPC is the English pay per click of the abbreviated form, which means that the text is Pay-per-click ads. Here we are popular refers to the search engine keyword bidding.

PPC's biggest characteristic is pays according to the effect and brings the goal clicks the quantity, therefore it has the high marketing efficiency, simultaneously realizes the time cost is also very low, opens the account, the key word will soon on-line. Of course, its downside is that peers, malicious, invalid clicks, leading to the rise in marketing costs. It has a very high contribution rate to both the Web site IP traffic and business consulting.

2, SEO generally said that the search engine optimization, its effect and PPC is the same, the difference is, it is a technical means and site optimization process to achieve the keyword ranking effect, click is not required to pay. It and PPC as a pair of twins, in the enterprise network Marketing occupies half. It has a very high contribution rate to both the Web site IP traffic and business consulting.

3, AFF refers to the advertising alliance in the domestic model in the development stage, the big brand is very small, but its effect is really very good, and the billing model is also relatively scientific. Advertisers in accordance with the actual effect of network advertising (such as sales, guidance number, etc.) to the site to pay the owner of reasonable advertising costs, save marketing expenses, improve corporate visibility, expand the impact of enterprise products, improve marketing quality. Advertising Alliance Common products are: window, CPA, CPC, CPM, CPS. This is not the start of the explanation. It has a very high contribution rate to the brand's exposure, website visits, membership registration, order quantity and other marketing indicators.

4, Network marketing software, this method many small and medium-sized enterprises have used, the market's product quality is uneven, but the core functions are more consistent, through the limited, unlimited release, the enterprise information, product information, supply information released. From the perspective of cost-effective, it is still a more useful method, with the use of SEO, the effect will be better, because it on the enterprise's long tail keyword number, ranking will have a great help. He has a relatively high contribution rate to the brand's network exposure and business consulting volume.

Today, first talk about these four kinds of network marketing methods, limited to energy and space, for each marketing method can not be carried out in detail, please correct the discussion, then have the opportunity to unfold.

Author: Wilson Beijing Network Technology Co., Ltd. (http://www.rulin.net) senior marketing Consultant

MSN ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (starting A5 Welcome reprint, do not revise, unto impose)