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Enterprise Network Marketing Step by step, the second step of the website promotion
On the "Enterprise marketing step by step-the first step to do your website" a article, today together and you discuss the issue of website promotion. There are more ways to promote the web, but I emphasize the straight line to go. Heretical may bring you a temporary site traffic, but what is the use of it, corporate web site is not the pursuit of traffic, one is to establish a corporate brand image, the second is for product sales. Many websites now use mass spam to get traffic, but those are the ways that individual websites use to sell traffic to get advertising revenue. For enterprise marketing can not be with these personal website promotion way generalize.
1 Search Engine Promotion method
This is the King, search engine is the first source of information, when your site has been built, the first thing is to submit the site to the search engine. Submit a link to the first page is enough, search engines are crawling spiders naturally can search your site. This aspect network Opportunity station already has a lot of related posts, such as "Search engine login Encyclopedia", "website Promotion Way Big collection"
2. Business-to-business Website Login method
The current preferred web site for business-to-business is Ali Dad, Hui Cong, all nations and so on. Logging in to enterprise information is not required, and when it is necessary to use their additional services to charge (I do not know if there is a mistake, a few months ago I had a login). Ali father of the integrity of such services, do not have to use the enterprise's own decision, this I have not tried. There are also similar business-to-business related sites can also go to see. Compared to companies looking for supply and demand information, the use of business-to-business is very high. Such information is estimated to be available free of charge in the future.
3 Industry Website Promotion Law
According to the industry, find the relevant industry portals to see more, on the one hand, these industry sites to provide information services, on the one hand also provide advertising services. Leave the Enterprise's Web site and enterprise information at the same time as releasing the information.
4) Regional Promotion method
According to the Enterprise positioning customer's regional decision, for instance the local sex service enterprise should develop the special localization promotion method. At present, each city basically can find the classification information network, these websites all provide the free information dissemination service, also provides the advertisement service. Because this kind of website can locate the target customer of the enterprise directly. Enterprises that target local services should do more work in this area.
5) Friendship Link promotion method
Link promotion may be more clear, but one to find industry-related site links, if not to find the direction of the industry link is no effect. Businesses need to always think about where your potential customers are. Other links are some pay attention to, generally can not find more than their own site PR value is too much to do, basically quite on it, of course, perhaps some of the higher ranking of the site also do not want to link with you, this is inevitable. Therefore, this way can be postponed for a while.
6) Article Contribution promotion method
According to the industry nature of your business, write some industry reviews and articles on some industry electronic periodicals/industry websites. Web site to leave your website address, to guide the user to reach your site. Usually stationmaster is used to call "soft wen".
7 Corporate Blog Promotion method
Enterprise Blog is already not a new term, the establishment of a blog is also easy, Sina, Sohu have. But personally think these are not suitable for enterprise promotion, but some industry websites set up blog more targeted, more focused target customers. Of course, if your corporate blog just to promote the corporate brand, such as Sina Blog or a good choice, popular AH. But blog promotion method, must remember is to update their blog regularly, if a few weeks have not updated, then your blog can only be flooded. No real value.
8 Forum Posting Promotion method
This is more difficult to do, generally speaking, the forum is not to send ad posts, the most hated version of the pig is ad. So to do this kind of things to be smart, post should be interesting, do not prepare the content of the same everywhere paste. It's a nuisance and a nuisance. In the enterprise in the Industry forum to send some valuable posts to others, in the spirit of helping others to reply (signature file left their own web site or post content intentionally traction to your own URL). (This text comes from Simon posted in the network Opportunity Station post "website Promotion Way Big Collection"). Here by the way, do not believe what software mass, that thing will only help you make garbage. To damage the corporate image. And the search engine may k your website, three. Which thing basically has no good effect, I have tested a lot of mass software, to this kind of software evaluation is "cheat, time-consuming, ineffective." (Zebian Admin01)
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