Enterprise Network Marketing Three key: positioning, means, team

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Customer group positioning and market competition degree analysis

In the beginning of network marketing to first clear customer base positioning, that is, where is your customer base? Do you have a customer base on the Internet? is the product suitable for sale online? In the market competition analysis, to see whether the industry has reached the network saturation, if the degree of competition has been too big, that marketing will be relatively difficult.

Generally as long as not a crime of illegal products are suitable for sale on the internet, even Chinese cabbage and sideline products are sold online, there is nothing to sell.

Competition analysis, as long as the internet search the name of similar products, or use keyword analysis tools to search the same product keyword competition degree, if the competition is too large, then in the formulation of marketing strategies to be subdivided means, to the long tail market closer.

Marketing plan formulation marketing plan mainly includes: the choice of promotion mode, website construction, staffing, capital investment and so on.

Promotion options:

The current network promotion methods are: Alibaba, global resources, such as Third-party trade platform, search engine optimization, portal/video/forum network advertising, blog and forum marketing, email marketing and so on. In the case of financial and energy adequacy, can be combined with a variety of promotional means for marketing. However, in the case of financial and human resources are not sufficient, it is recommended that small and medium-sized enterprises mainly to adopt search engine optimization means. Search engine optimization than Third-party trading platform and portal network/video network and other promotional methods have lower cost, higher return advantage, and through the continuous segmentation of long tail keyword, can also continue to subdivide the potential customer market, matching more accurate, covering the customer base is also wider. is currently the most popular and most effective way of enterprise network marketing.

Website Construction:

No matter which way of marketing, the enterprise must have its own website. The website is the foundation carrier of all network marketing activities of the enterprise. It is like a traditional enterprise to sell products must have a display of products and image of the physical store. When the company decides to build the website, it can convey its brand idea and design requirement to the designers, and the website which is advantageous to search engine optimization must adopt div structure.

At present, the market of ordinary enterprise customized website price between 3000-10000 Yuan, if the brand site, to integrate animation and other effects are more expensive. Now there are a lot of self-help station system is also free, more user-friendly have NITC, build station star and so on. These self-help station systems are generally in line with the Search engine optimization standards, is conducive to the site included and ranked. But one drawback is that it's not easy to be completely personalized.

Staffing:

At present, the vast majority of small and medium-sized enterprises to network marketing or by outsourcing, full-time outsourcing to professional network marketing company. The advantage is that the enterprise more worry-saving, and outsourcing companies to be more professional words effect is also good. However, if the sole responsibility of outsourcing companies, the first, the enterprise does not have the knowledge base, not to accurately control the effect. Second, if the outsourcing companies have disputes or stop the contract, this piece of the initiative may be fully in the hands of outsourcing companies, companies will be in a very passive awkward situation. Third, the future of enterprise independent marketing is definitely a trend, network channels and the development of traditional channels is a long-term process, a long-term cause, need to operate independently. The future small and medium-sized enterprises will be equipped with their own network marketing team, if another to implement outsourcing is tantamount to the loss of this piece of technical capital, but also lost competitiveness.

Capital Input:

We also said above, we need to put network marketing into the normal operation of the product business. Need to have a separate reserve of funds, if the enterprise funds more abundant, can combine a variety of marketing means, the cost of investment will be higher. But if the fund is not abundant, the proposal uses the Search engine optimization promotion.

The cost of local custom promotion in Ningbo generally in the 12800-28800, English in general in 29800-59800, according to different effects. Of course, this is the cost of outsourcing, now many enterprises have set up their own network marketing team, the formation of their own marketing team and the independent marketing, this is bound to be a future development of the enterprise trend.

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