Enterprise official micro-blog Activities Planning: Four factors to determine success or failure

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The official microblogging activities of the people interested in planning, it is certainly the micro-blog marketing has a certain degree of understanding, so some small white content I will not write. Go directly to dry goods and talk about four factors that determine the success or failure of Weibo activities

1. Simple Rules

80% official microblogging activities are too complex rules, to make the most effective activities, must be involved in micro-blogging activities of the users want to become primary school students can understand the words to do activities of the copy description. The rules of activity are simple to attract more users to participate, and to maximize the brand exposure rate.

Simple rules of evaluation criteria: activities of the official introduction text control within 100 words, and with the activity of the introduction of illustrations. Illustrations must be designed to be beautiful, clear and the picture size should not be too large

2. Stimulating Desire

Only if you meet the needs of a user, inspire their innermost desires, users will actively participate in your activities. Akaka that the best way to stimulate desire is the reward mechanism of microblogging activities. So the official microblogging campaign prizes choice is very fastidious, one must have new ideas, two must have the attraction, three cost cannot be too high. Iphone4 as a microblogging activity prizes have been common, Apple again good, users will also produce aesthetic fatigue, so we must think of other ways to attract users.

I think the best microblogging activities have two prizes, one is printed with official logo souvenirs, the second is the general consumer can not afford luxury. The cost of souvenirs is low, and customers with branded logo souvenirs have a higher degree of loyalty to the brand. People are always brooding over what they can't get, and luxuries are more attractive than people in general income can afford. Luxury goods have a very good brand influence, micro-blogging activities to distribute luxury goods, the equivalent of their own brands and luxury brands tied together, after consumers see the brand can think of luxury, greatly improve the brand image and grade.

3. Communication channels

Bouquet is also afraid of Deep alley, and then good microblogging activities if not enough people to participate in the beginning, it is difficult to form a viral marketing effect. There are two main channels of communication in Weibo, one is internal channel and the other is external channel. The internal channel is the initial time to require all employees of their company to participate in activities, and invite their friends and relatives to participate. The initial accumulation of a certain number of participants, will form a Matthew effect, the Chinese people love to join the fun, see an event to participate in the number, will flock. The external channel is the initiative to contact those influential microblog accounts, in order to encourage them to participate in micro-blogging activities, can be promised to give them small gifts or direct money.

4, two times spread

Good microblogging activities in the copy planning must take into account the problem of two times, to encourage users to @ friends, to drive the user's own interpersonal circle to increase the brand's exposure rate. In addition, the number of @ friends also pay attention to, if the @ too much, will lead to ordinary users suffer @ harassment, the brand left a bad impression. Since ordinary users have few acquaintances on Weibo, the number of @ friends should be 1 or 2 best.

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