Enterprise Online Gold Rush busy Network Marketing fast

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Octavius (sound) lover in Shijiazhuang work, married couples separated taste bad, if buy a car can use weekend to see. David from viewing a lot of car information to provide the website, research and comparison of various models and quotes began, a full pondering for a week, finally finalized FAW Volkswagen Audi 1.6L.

According to a study by bizpress, the number of potential car buyers in the 18-50-year-old population of the major cities is up to 74.8%, with more than half opting for the network as their preferred vehicle source.

"Not only that, now people almost all consumer investment behavior, has been greatly influenced by network marketing, drive and support," China Electronic Commerce Association Network Marketing Professional Committee secretary General Zhengpei, said, "The Stock Network Marketing, fund network Marketing and other financial products, network Marketing, automotive Network marketing, Real Estate Network marketing, such as high-end consumer goods network marketing, new product network marketing, business-to-business Network marketing, and other corporate network marketing, has penetrated into the daily life of the people, consumption and investment. At the same time, the merchants found that the network has become the main source of reference information for buyers to follow, and constantly increase the network marketing funds, manpower and energy input. ”

It is understood that China's online stock stocks and online trading volume ratio both exceeded 20%. Fund Network Marketing, some fund management company's online direct customer number of more than 100,000 people, online turnover of more than 1 billion, can reach 5 billion to 6 billion, most of the fund management company's online turnover can break through tens of millions of.

In the first quarter of 2007, the cost of online advertising for real estate was 119.47 million yuan, up 27.8% from the same period last year. To Vanke Bright city pioneer Marketing as an example, the case used the online choice of rooms, booking, combined with the network to sign the contract purchase process. In order to improve the stickiness of the network marketing process, home buyers can participate in three network games for network Water storage, win points, purchase can rely on integral and other effective information to obtain the corresponding purchase concessions.

Business-to-business Network Marketing has become the basic channel and tool for Chinese enterprises to carry out daily business activities. In the 2006, business-to-business transactions in China reached 11.6 trillion yuan, accounting for 55.8% of business-to-business total turnover.

More and more enterprises pay attention to the necessity of network marketing, have joined in this mighty tide. Whether it is the traditional enterprise website construction, search engine marketing, network advertising marketing, network Membership system marketing, or more and more popular business-to-business, Consumer-to-consumer marketing, has greatly increased the choice of enterprise marketing means. In the complex network marketing, the enterprise management and marketing personnel issues gradually focus-how to take into account the convenience and effectiveness of enterprise network marketing?

Find a Network Marketing service organization

"We do not advocate that all enterprises blindly form a set of network marketing team, fully use their own strength to carry out the implementation process." If so, companies need to spend a lot of effort to understand and even participate in the Internet is not familiar with the industry. This is ' want to drink milk now raise cow '. "Zhengpei the Secretary-General stressed.

The reporter learned that the product and industry should be grasped by the enterprise itself, involving how to use the Internet should be more by the network marketing service agencies to "worry about". For example, a network marketing service organization according to the Enterprise budget choice suitable domain name registration organization, server provider and website construction program, according to the Enterprise product promotion and market niche planning, to help enterprises to carry out search engine bidding rankings, and research, select the appropriate combination of keywords; , with the cost effect and the intensive effect, has the strategy in Baidu, the Google (Google) and the industry website synchronization launches the keyword advertisement. This shows that, from the demand to meet, means rich, cost priority and so on many angles, the network Marketing service organization for Enterprise to carry out network marketing value and advantage is very obvious.

Zhengpei Secretary General Introduction: "Generally speaking, professional network marketing service organizations will continue to do all walks of Life Network marketing strategy Research and implementation experience summary, from the customer's management, marketing, product sales and other direct demands, for enterprises to provide internet-based planning, consultancy, implementation of full-service. But the problem network company may cause the Enterprise Network marketing effect to be very difficult to realize, or through some ' method ' to let these enterprises attract netizen, expands the propaganda, the promotion sale The effect to obtain the great promotion in the short term. But precisely these ' methods ', may make the enterprise website in search engine or Netizen's mind left ' black website ' bad impression, often outweigh the gains. ”

As the safeguard means to carry out the national Network Marketing profession standard work, the National Network Marketing service organization registers the record work by the Chinese Electronic Commerce Association Network Marketing Specialized Committee in early 2007 starts. At present, there are more than 200 network marketing service organizations nationwide Unified publicity in the PCEM "National Network Marketing Service organization registration system." "How companies choose web companies, unlike before ' feeling ', now has a basis and standard," ZHENGPEI Secretary-General said.

Reporter Login Registration path browsing, if the Guangdong area of production-oriented enterprises looking for network companies, just in the system by region index, the system shows that Guangdong has passed the record of the 44 institutions. It is understood that these network companies have submitted basic information to industry organizations, certification information, products and services, Network Marketing Professional Committee in accordance with the relevant provisions of the Declaration of Information Audit and issued an audit opinion, according to the effectiveness of information, integrity operation, business resources and capabilities, quality of service and level, etc., identified as " A level in basic, certified, member or national excellent Network Marketing service organization. The reporter has viewed the Outstanding Network Marketing service organization-Shenzhen Bo Research Technology Limited Company's electronic certificate and the electronic file, understood that the Bo Research Science and Technology is the domestic first proposed the marketing website Construction Idea Network company, the service hundred enterprise customer through the network marketing obtains the remarkable economic benefit. Through this kind of industry organization registers the enterprise information, the examination profession ability, the public announcement qualification level practice does avoid the enterprise blindly to look for the network company to bring the investment risk and the cost expense.

Let search engines help you with marketing

At present, through the Internet for marketing, product sales enterprises, most of the focus on the use of "Third-party E-commerce platform", "corporate Web Site" and "Search engine marketing" three means. But in terms of marketing performance, mainly reflected in the "primary" supply information release, buy information collection and search engine "product name" of the bidding rankings, the lack of a complete network marketing system, investment returns are often difficult to achieve.

Zhengpei the Secretary-General prompts: "Through the rational use of search engines can enhance a variety of advertising information exposure, arrival rate and customer conversion rate, including ' search engine bidding rankings, keyword ads ' and ' search engine-oriented website optimization ', and so on, this series of means and techniques of systematic use, Network Marketing Professional Committee defined as ' Search engine marketing '.

The reporter learned that many enterprises have begun to compete with the introduction of "Search engine marketing" This new market development strategy, the number of participating enterprises in the annual growth rate of 30% increase rapidly. Lei, senior manager of Shanghai Volkswagen Relationship marketing, said: "In all marketing activities, the network as a channel is almost necessary, I may not do TV promotion, but will do the network promotion." Search engine marketing is also the means of SVW has been concerned, the 2007 search engine marketing costs doubled than 2006, including in Baidu, Google (google) to buy keywords. At the same time, Lei smiled: "We feel that the function of search engine marketing is still not fully utilized." ”

Network Marketing Professional Committee search engine Marketing Research Center Huang Deputy Director of the introduction: "Theoretically, whether it is the bidding rankings, keyword ads or search results list, as long as the performance of a good search engine, the company's customers online inquiry ratio is high, marketing, product sales must be obvious effect." But we should remind the enterprise to pay attention to several aspects of the problem: first of all, research and analysis search engine advertising keyword selection, delivery and combination is reasonable and effective; Secondly, closely follow the seasonal alternating, light season changes, the impact of competitor market activities on the performance of search engines, search engine marketing to adapt to the environment, rapid change; again, Adhere to the green search engine marketing, refuse to waste SEO, because the enterprise's customers ultimately to understand the content of the site and enterprise competitive strength, with some ' method ' Problem ' The website will eventually be out; Finally, the enterprise should calculate the search engine marketing expense thin to inquire and the transaction's single average cost, this is the search engine marketing effect evaluation basis. ”

It is understood that by the search engine marketing industry professionals proposed that the Network Marketing Professional Committee has been formally established "China Electronic Commerce Association Network Marketing Professional Committee search engine Marketing Research Center", Wang Zhiwei, Pandahai, Shipeng, Wang Zhaojiang, Liu Yanqing, Huang and other well-known search engine marketing experts and scholars have been employed, Become an expert in search engine Marketing research Center.

Zhengpei Secretary-General said: "Search engine marketing Research center will be for the National Enterprise search engine marketing expert Group, think tank, and provinces and cities two Network Marketing service center, all over the Network Marketing service organization close linkage, to provide enterprises with network marketing strategic planning, search engine marketing, Internet media PR and bidding rankings, network advertising , website optimization and other aspects of guidance and assistance. At the same time, the web Marketing Professional Committee website will open "search Engine marketing Forefront" column, published by the Central research Experts original articles, guiding enterprises to carry out search engine marketing activities. We also welcome search engine manufacturers to participate in the search engine marketing to provide cutting-edge trends, vendor solutions, data analysis and technical guidance, guide the enterprise convenient use of search engines to do marketing. ”

Put on "credit label" to do business

The latest "Internet Trust Environment Survey" results show: in the current Internet credit phenomenon, false advertising, network virus, malicious fraud, privacy disclosure and spam information has become a prominent problem, nearly 90% netizens think it is necessary for enterprises and individuals labeled "Credit label."

The reporter learned that the enterprise online trade, consumer online shopping has been more common, although already doing, but there are some doubts in mind: "My online customers really exist?" is the basic information of online trading objects real? Can we still find each other in case of dispute? ”

"China Electronic Commerce Association has always been committed to the construction of E-commerce credit environment, under the leadership of Chairman Songling, the Association has actively explored and carried out multi-level credit services and enterprise credit evaluation work." Our China E-commerce Association Network Marketing Professional Committee to actively carry out the credit Network Marketing enterprise recognition and publicity, network marketing activities in the fraud and pseudo-letter behavior exposure. "Zhengpei secretary general said.

Reporter noted that the "National enterprise Network Marketing Basic Integrity Database" has recently begun to run the beta. For those businesses that are doing marketing online, network Marketing Professional Committee from the Enterprise basic information, comprehensive quality, performance and asset quality, profitability, customer satisfaction and other aspects of the investigation, verification and evaluation, decide whether to be included in the basic integrity of the database and issued the National excellent integrity, high integrity, certification integrity, One of the basic integrity of the integrity level. Looking from the database, a network marketing enterprise, its integrity level, electronic identification, electronic certificates, electronic files clearly detailed.

According to integrity database staff Introduction: To be included in the database and awarded the integrity level of the network marketing enterprises, should display the integrity level of the electronic certification logo in the home page obvious location to add stickers, logo will link to the "National Network Marketing Basic Integrity database" on the enterprise electronic certificates, electronic files, for enterprise customers, Partners and social public inquiries. "Enterprises that speak good faith should win more social respect and business opportunities", the homepage adds the electronic marking and displays the credit grade, can through the industry organization authoritative background, the industry influence, establishes a enterprise's trustworthiness degree, the brand degree, the reputation, through the third party strength to help the enterprise to use the level, wins the customer trust. In addition to the homepage of the site to add stickers, enterprises can also use Instant Messaging tools, e-mail to send a link to the electronic certification identification, or directly send an electronic file address to customers, partners, from the beginning of contact to let the other side of their own integrity of the situation has an understanding, for follow-up communication to build a trust atmosphere. The staff member stressed.

Taking into account the enterprise level of network companies to choose outsourcing, to promote the use of integrated channels, the urgent need for experts and other factors, industry associations have begun to intervene in the "corporate network Marketing" one-stop "butler service" integration work. Professor Tangyong, Chairman of Network Marketing Professional Committee of China Electronic Commerce Association, said in an interview, "Network Marketing Professional Committee will create a nationwide network marketing" United Front Army "," genuine Army "," Regular Army ", in all over the selection of excellent, honest network companies, unified set up provincial and municipal two network Marketing service center, Provincial and municipal two-level Network Marketing Service center assembled the national industry strength and resources, expert team and implementation experience and manufacturers of products, for the vast number of enterprises to provide network marketing ' one-stop ' full butler service. Thus effectively supporting the enterprise, especially the traditional enterprises, small and medium-sized Enterprises Network Marketing practice activities. The