Enterprise operation will get rid of "loss" status

Source: Internet
Author: User

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Growing in the electric business today, the traditional industry of small and medium-sized education industry gradually extended to the electrical business, a large number of small and medium-sized enterprises into the platform, it is no exaggeration to say that the internet has created tens of thousands of people's wealth dream, but also make many enterprises face the collapse of the Internet electric Business era is not the original Low-cost high return of the era, what all talk about money, no advertising, no publicity, no promotion, just like a needle in the sea, let customers how to find can not find. Bidding, through train, Amoy, portal advertising, a variety of ways to make a large number of advertisers are more and more affordable, exchange of money for clicks, turnover is always on. Rapid burning of money, the situation of the loss of profit is already in E-commerce this magical and rich color of the industry has formed the largest "unspoken rules."

2011 Jing Dong gradually began to collect delivery costs, in the current Dangdang also want to collect promotional fee, verify the following several issues:

1, more enterprises in trying to get rid of the "loss" of the state

Free, 50 percent, the whole network 0 profit, such as a series of promotional means is only a gimmick to open up the market, E-commerce is the platform of the early most "cheat" consumer magic weapon, and gradually become the object of imitation of various enterprises, In a number of traditional industries in the large shopping malls to share the cost of advertising and the activities of various hydropower promotions, but a switch to the electric business platform a proposed to pool fee will be noisy a lot of people in communication with each other when there will be such a question: "Why not commercial customers to the newspaper TV to the results?" Not paying for these traditional media results like an internet platform?

2, electricity business platform can get rid of economic market bubbles

It takes time to verify whether electronic commerce can be traded out of the flagging bubble market.

From 09 to now, the entire electricity market is crazy. Small and medium-sized enterprises so, the customer is also so, even the crowd of unknown truth and spectators are so. The day cat adjusts to settle in the standard: was besieged; Jingdong Mall collect delivery fee: be ridiculed; suning gome Beijing East announced 0 profit: Easy to refute, Dangdang charge promotion fee: be fooled. We have no way of identifying the voices of these objections, and the main thing is whether the industry understands the impact of this "unspoken rule" on the industry.

While the current electric business platform has not really "perished" period, many enterprises began to reflect on, let alone their way is reasonable, it is a good news. More SMEs by reducing advertising costs, reduce costs to operate the operation, Taobao has become smarter: The southern part of the customer service outsourcing to third-party companies, reduce costs; Beijing East changed air, will buy business outsourcing to handle network; Every enterprise is seeking the lowest cost operation while escaping the market bubble, Now there are more and more outsourcing companies, such as the commercial cloud is like this, third-party company's professional services and the cost of fixed costs to the current electric business platform to inject some new blood, is because of the needs of large enterprises, can be said to be completely driven the development of the offline, small enterprises are beginning to try to outsource, small businesses are not at a loss to make a yell, Such a healthy and sustainable development model is very beneficial to the network industry.

or contact with a few years of internet e-commerce industry people will have this concept: "Constantly burning money, loss to make a yell." A variety of large enterprises to buy and close the news is often common, now the enterprise began to rational, the use of operating outsourcing, reduce the cost of the way to operate, with the point of view of the business is right, cost reduction, profit rise; from a consumer standpoint.

Article from: Business Customer cloud-Enterprise Internet marketing Support Service Platform

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