Enterprise Promotion choice: Bidding and SEO search engine promotion Select who

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For the enterprise, want to achieve a good benefit, then all kinds of publicity and promotion is essential, especially in this network popularization of the Century, network promotion is an indispensable propaganda platform. Enterprise's Network marketing plan has two big content to choose: pays the promotion and the SEO contraction engine promotion. Which one is more suitable for the enterprise? Below, the small series/Loudi Real Estate Network (http://www.ldfdc.com) brings the two comparisons:

Same point

Paid bidding promotion (hereinafter referred to as bidding) and SEO search engine (hereinafter referred to as the net push) are through the ranking of keywords to achieve the number of business visits and sales means. The promotion of keywords, so that keywords in Baidu and other search engines have a good ranking, so that users click the priority choice to achieve the purpose of promotion.

Different points

1, keyword selection

When it comes to keyword selection, bidding can choose any business related to the key words to promote, regardless of the difficulty and complexity of keywords, the Web push keyword selection to be relatively difficult, because it is the use of search engine rules to carry out keyword ranking promotion, so in the choice of keyword, Many keywords are not selectable. And many big keyword promotion difficulty is cannot be underestimated.

2. Promotion mode

The purpose of the auction is to promote the main goal is to negotiate with the search engine, and then enough to buy the corresponding keyword rankings; the net push is by the use of search engine law by manual posting means of keyword piling and ranking.

3. Charging method

The price of the bid is entirely determined by keyword ranking search volume and the amount of clicks, and the net push charges just need to pay net push personnel pay.

4, the speed of effectiveness

In general, the bidding keyword ranking is from the signing of the contract to set up the server when the key to the top of the list of keywords, and the net push effect is much slower than bidding, because the need for manual posting, so the effect should be relatively slow.

5, promote the effectiveness of the analysis

Usually enterprises do bidding knowledge so several key words, the other is not in the promotion of the scope, also do not need to post, only the server can be put up, network promotion is through the post to achieve, in the realization of the keyword ranking at the same time so that the site's information exists in many forums, paste, classified information network, Advertising coverage is greater, information is targeted, users can rely entirely on the information to achieve the purpose of the search. Relative to the keyword information has a higher relevance, content is more in line with user needs.

Learn about the promotion of paid bids and SEO search engine optimization to promote the same and different points, for different enterprises to choose what kind of promotional methods, I think we should be in mind. If it is a large company, you can consider both; how the company's efficiency and scale in general, you can consider only to do any of them; How is the small company, then recommend SEO search Engine optimization to promote, can effectively reach the propaganda effect, not too much spending.

This article is transferred from the Loudi Real Estate Network (http://www.ldfdc.com) reproduced please specify the place.