Enterprise Search Marketing SEM 10 experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprises do search Marketing SEM also has a period of time, so also summed up some of the SEM experience.

1, enterprises do SEM will encounter a lot of competitors, in the creative copy of the victory over the opponent, in the quality of advertising content than opponents.

2, do not overly superstitious industry keywords and product keywords, do not ignore the long tail keyword. Sometimes the advertising effect of long tail keyword is more accurate conversion rate.

3, Content Network Advertising (Network Alliance Promotion) The key word is double-edged sword, use good profit already, bad to the harm. Unless you are not afraid to spend money and lack of heart.

4, to every promotion page installation monitoring statistics (Analytics) using Google Analytics monitoring Baidu Phoenix Nest ads, one is easy to monitor conversion rate, the second is the money spent in the mind.

5, the customer conversion rate and bounce rate is also very important, monitoring for a period of one months, three months, six months to the data as a statistic, to distinguish those pages are vulnerable to potential customer attention and those pages need to be improved.

6, the launch of Search advertising (PPC) to wear tinted glasses, who has more customers from the source of more than who vote, whether Baidu or Google, learn to take the eye search engine. How to optimize SEM search engine advertising?

7, customer service is very important, if you put Google do not understand Google-analytics and AdWords ad group design or to find Google agents (not Google Pack year that kind), because you will find that Google's AdWords help enough to test your IQ and understanding ability. Baidu customer service can be, after all, is the company's own customers have systematic training, but a good Baidu customer service with a poor customer service is difference, can be in Baidu for more than two years are hospitable clothing.

8, the financial checkout Baidu is the first development vote after collecting money, Google is the first to collect money and then open the invoice. If your company is financially uncomfortable, let Google take a break. Google's invoice is 20th a month after the last month's invoices sent.

9, about nausea Click, disgusting click someone for malicious clicks, there is also a keyword invalid click. Anyway, the money spent out, fell into the water is not "thump" a sound of the general term "disgusting click". First, be careful of your competitors second, note that you set the keyword three, pay attention to your time, place, crowd. SEM is very fastidious about the weather, geographical location, people and three kind.

10, the bouquet is also afraid of deep alley, especially the Internet mass information era. The high level of SEM also need a kitchen knife, in addition to the SEM experience also needs more grinding sharpening (SEO optimization) experience.