Enterprise skillfully borrow micro Bo Network Marketing staff and promote products

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Microblogging network marketing is different from blogging, with randomness and flexibility. Personal microblogging and corporate micro-blog also have the essence of the difference, personal micro-blog generally in a personal perspective to comment on some things, corporate micro-blogging is the main message of business information, and if the celebrity Weibo, the number of fans concerned, to interact very energy, corporate micro-blog will need to focus on interaction, to convert potential customers to pay customers.

Rational use of Weibo to make enterprise management more humane

A part of the business unit will take each other to send messages to encourage, such as which salesman out of a single, in the intranet mass a text message so that each colleague received. This is a good way to adjust the overall state.

With the diversification of mobile phones, Weibo is becoming more and more likely to become an internal communication. Through the internal microblogging applications provided by some service providers, enterprises allow each member to join, dynamically share their status, and allow internal employees to subscribe to each other. Even management, such as executives, can post short meetings and announcements via microblogs.

Weibo is the publishing machine for business information

In foreign countries, Twitter has a number of business accounts. For example, the Dell computer, through the Twitter account to release the information, so that consumers subscribe. Due to the timeliness of discounted information, it will attract more and more consumers to subscribe. When Dell launches a new product, customers who subscribe to it will receive Dell's recommendations at a draught.

In addition to publishing products, micro-blog can be very easy and consumer interactive market research, with the help of subscribers, can regularly hold feedback award-winning activities, so that subscribers to the company's products to improve their views, and even let subscribers complain and provide solutions. This is a great help to the design of the product.

In addition to publishing their own business information, enterprises should also subscribe to peer microblogging, to grasp the market price, the opponent's dynamic information is very helpful.

Microblogging and Taobao combined with enterprise product sales

The current domestic more popular microblogging is Sina Weibo, high-priced acquisition weibo.com This set of domain name can be seen Sina has the determination to make a micro-blog feature.

Using the stock software for example, how to promote the software through Weibo:

1, registered Sina Weibo account number. Let securities people take turns sharing the experience and skills of stock selection, and even recommend stocks appropriately.

2, continue to update micro-blog, Weibo can be more than one author, the stock has variability, so the professional knowledge of the rotation is also reasonable. Professionals to share the time, with software analysis of the data to carry out a combination of interpretation.

3, open Taobao Shop, and add the software to Taobao shop.

4, the appropriate time to start marketing software. First of all, do not focus on sales, and pay attention to subscribers, how to improve the Subscriber is the early focus of the content. When the number of subscribers is enough, leave the link Taobao, so that subscribers free to buy.

5, search in micro-blog to promote the stock software peers. Mutually complementary cooperation to promote, Taobao shops can also link up with each other.

Sina Weibo is currently 10 million per month of new user growth rate in progress, for enterprises, to play a good microblogging network marketing, is a great opportunity.