Enterprise Soft Marketing needs to adhere to the repeated speculation

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As long as we pay attention, we can find that no matter how important, sensational news, if the long-term, continuous information bombing, once the formation of information overload, people's emotions will be from curiosity, attention into boredom and disgust. And soft wen is not the same, as long as every day propaganda, adhere to down, will infuse hearts, cause concern, generate purchasing power.

We often say that news soft marketing, is a combination of public relations and marketing strategies, is a news report in the form of product information, brand image dissemination, the purpose is to improve corporate visibility and reputation, and finally achieve the promotion of product sales or mold the brand. Different levels of news hype application will have different effects.

Arthur Network Marketing Studio Yong pointed out that the future marketing industry will be a PR-oriented era of brand communication. In his opinion, any new brand communication plan should start with the news hype, after reaching the public relations propaganda target, only then turns to the advertisement and so on other dissemination activity, the news hype can provide the prestige for the enterprise, then creates the credibility in the advertisement, the two cooperation can let the product in the market invincible. Therefore, a certain degree of soft Wen should learn news: you insist on repeatedly scrambled.

The core of news hype is news events

Need to understand is that news hype is the core of news events rather than advertising language, that is, the hype must first have news, through the strengthening of news elements, so that business events become suitable for media use of news materials, so unconsciously affect the audience, so that the audience in the acquisition of news at the same time accept a certain business information, The soft text is not the same as in fact he is a disguised advertisement.

Insist on the soft wen is a good thing, but speculation is a double-edged sword, if used improperly, it is likely to bring to their own extremely adverse or even disastrous consequences, and because of its huge momentum produced, the impact of this effect can also be transmitted more far-reaching. Therefore, in the process of speculation must avoid excessive momentum or hype too negative.

The purpose of the soft text propaganda is to promote the brand

The Promotion product brand is the enterprise insists to do the soft article propaganda main impetus. Because only the first to arouse the attention of the audience, so that they remember the enterprise and products, it will be easier to achieve the purpose of selling goods. Product development period The main focus on visibility, it must rely on a certain amount of hype news events to the public to leave an indelible brand impression. It is noteworthy that some individuals or businesses in order to improve visibility, deliberately create some "scandal", not good, soft wen different news, negative speculation.

Reputation refers to the social, media, public affirmation and praise of the evaluation level, for enterprises and products, reputation is often refers to its quality credibility, social credibility, market competitiveness, service sincerity, dedication to public welfare and return to society and other aspects of the comprehensive evaluation. Relative to the visibility of the goal, reputation is a higher level of the goal requirements. After the recognition goal is achieved, the most important is the reputation goal.

Another more important question is whether, as small and medium-sized enterprises, it has enough operational propaganda capital, and whether it can obtain the corresponding economic returns from the adherence to the soft propaganda, to ensure that the money spent is not wasted. If it's just a loss-making yell, it's a failure from a news hype perspective.