Enterprise soft writing should avoid "distracting"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Song Congming in the process of learning soft writing, found that many enterprises in the writing enterprise Soft Wen is some of the focus on enterprise products. Plainly, such a soft article is more like a product description, and hard advertising is not much difference. So why is this happening?

After a rough analysis, Song Congming found that most enterprises for the understanding of soft paper is not in place. Simply think that the soft text is a promotional article, so the effect of soft text is greatly compromised. In fact, Soft wen, the most important thing is-the silent. Through soft articles to your products, your business to promote the concept of quietly implanted in the minds of consumers.

Next, we will discuss the content of this aspect in detail:

Enterprise Soft paper to find the right point of entry

Soft writing is the most taboo is that the opening of your products, enterprises to carry out a large number of promotional descriptions, this straightforward writing is easy to make readers tired. After all, the reader to read your article, is to learn something from it or learn some kind of information, rather than simply look at your products, corporate advertising. So it's important to find a suitable entry point.

Your entry point must be a reader's interest in content, topics, readers read your article is running the content and the topic. After you have found your soft text entry point, you can smoothly insert the product or business you want to advertise for the content and topic. So that your soft readers will be better to accept your promotional products or enterprises. Otherwise, the reader will not buy it.

Enterprise soft writing to make the primary and secondary

In the above we have talked about, Enterprise soft wen should not start on your product or business big talk about, but to find a suitable entry point, and then "incidentally" to your promotional products or enterprises to implant the reader's mind. The reason why many companies do not realize this is because there is no clear enterprise soft article primary and secondary issues.

What is the master in soft writing? This "Lord" must not be what you advertise. But your enterprise soft article entry point is the Lord. Because this is the reader's true emotional content, which also makes readers willing to see your enterprise soft article premise. And this "time" is what you want to publicize.

The reason why enterprises, to promote the main is taken for granted that the enterprise soft text propaganda content is the main body of soft. However, such a promotional soft wen really go back to the patience to see not many people.

The biggest soft paper is the enterprise itself

In the field of soft text popular words-the biggest soft wen is yourself. And for Enterprise Soft article, the biggest soft wen is enterprise itself. Earlier, Song Congming saw a film "CEO" This film is about Haier's history and corporate culture. But did not go directly to explain its products exactly how, but through to the consumer to convey this entrepreneurial spirit, to let imperceptible influence consumer understanding Haier products. This is Haier soft marketing the greatest success, people do not buy Haier's products and more is a recognition of Haier's entrepreneurial spirit.

And this movie, it is worth all the enterprise for reference. Let more consumers to your business recognition, so that there is no need to talk about your product characteristics, consumers will give a most accurate evaluation. What kind of enterprises to create what kind of products.

So companies can choose to use soft text to let more people understand, let consumers to judge themselves. However, the enterprise soft article propaganda way must affect the consumer, educate the consumer rather than simply goes to the consumer to instill. If it is simply indoctrination, the soft text will not be the real propaganda effect, even with the hard.

The author of this article Song Congming original content by tea wholesale: http://www.juchake.com finishing, A5 first reprint please specify, thank you!