Enterprise Station add self-answer optimization website experience

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Often in Baidu know or other online quiz platform to do outside the chain of people know that the online question and answer platform for publicity, optimize the site, improve product visibility and so played a significant effect. However, with the continuous development of the Internet, as long as the internet can not be separated from the Internet, so this is no problem for anyone with any problems, as long as the gently Baidu problem will appear thousands of or even tens of thousands of answers, while more satisfied with the user a good experience. If you do not take a third party question and answer platform and take on their own web site to do their own answer to the model, that effect what kind of it?

Let's take a look at 2 pictures:

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Figure: 2

The author in 2011 years found that most of the medical web site implementation of this self-answer model, every day there are web site editors to write content, and the question and answer title and content can be said to be a wide variety, the title of the use of interrogative long tail words, Baidu included good, traffic also came particularly fast So the author bold test water through this method in the Enterprise Product website Experiment This mode, the effect is relatively significant. The following author and you talk about the enterprise station to add to ask yourself to optimize the site experience.

One, in the website of the column to add ask self answer module

If your corporate Web site is being developed, you can allow developers to develop their own modules on the site, using channels and content as standard, and then issue questions and customer service responses. If your site is already developed, you can directly open a special column in the site to do their own answer to the channel page, can be treated as a topic, the best example can be referred to the author's website or medical site as a case.

The title, content and time of the question will be well planned

Adding to your own website the benefits of answering questions are almost the same as Baidu knows and other online answers can bring traffic to the site, you can bring users to the site, you can add weights and rankings to the site, but want to do their own website to ask yourself to pay attention to four items, which is to avoid K station problem, At the same time this is the author in the test this year a lot of accumulated experience.

1, the title of the planning: the role of the title is determined by the user and do not look at the direct factors, so do ask yourself when the title is the first major focus, we can use the core words or long tail keyword to optimize the title, and then expand into the question of long tail words, such as: Five Elements of vegetable soup about the price is how much? The title Word contains five elements vegetable soup, Five Element vegetable soup price, search These two words can in Baidu first page to find relevant content, so the title wants to do well optimization.

2, Content planning: for the content, one is to ask a is a answer, this question is very fastidious, the website editor asks in the time needs the product to carry on certain understanding, grasps the user's psychology or treats oneself as the user, the user will ask what you write, then can exaggerate, Here I do not give examples. Well, it's easy to write an answer, directly to the professional terminology in their own words, write out their own knowledge through the original way to write out, so that you can let Baidu think this content is original, but also increased the user experience, and finally in the number of words to control, not too much and long-winded.

3, Time planning: In the release of the content of time must pay attention to, because the answer is on their own website to do, so the user experience to pay attention to, do not let users see the first 10 questions themselves are one hours to complete, then it is a bit bad, so in some of the time can be rotated to replace this to write, Then publish it at different times.

Third, do a good job related to the answer to the article link, reduce the opportunity to jump

I am accustomed to the Site content page at the bottom plus other articles related links, about the number of 10, its benefits believe that everyone should understand it, the author divided into two advantages:

1, reduce the user to read the answer to the article on the closed page, and will choose to browse related posts, reduce the bounce rate, improve PV volume.

2, the article appeared "five-element vegetable soup Price" this to the long tail keyword supplement, played a better auxiliary optimization function.

Through the above I introduce myself to optimize the site's benefits, can be seen to ask oneself is the Enterprise product site to choose an optimized route, do not know now there is no enterprise site in the implementation of this plan, but I do ask oneself has been more than half a year effect is very good, the current site has reached the weight of 3, Most of the traffic is generated from the answer. Then, the author in this also hope that the vast number of webmaster website in this year smooth sailing.

This article is original manuscript, by Huang Original, reprint please specify the source! Thank you! The article by the Five Elements vegetable soup: http://www.niubang.cn/news/finishing release.