Enterprise Station How to do the right network marketing?

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With the continuous development of the Internet, more and more enterprises have found the charm of network marketing, have been or intend to try network marketing, with a batch of corporate websites springing up, but also to feed a large number of construction stations company. However, many enterprises, although the site was established, suddenly found themselves do not know how to marketing, or marketing can not achieve the expected effect, is because they fall into the marketing misunderstanding, the wrong estimate of the network marketing capabilities.

Empty city today to talk about the enterprise station do network marketing what errors and should do the right to do marketing, because I am doing SEO diagnosis, contact the most is the enterprise station, so have a certain experience, I hope everyone criticized.

Question one: reluctant to invest

Found that many businesses are, did not set up a special network department, or even let a person to optimize the promotion of a shoulder to pick, not only to maintain the stability of the rankings, but also have sufficient flow, and the provision of sales, and in addition to staff wages, do not want to give any promotional costs, which have so omnipotent talent? may have, But he is either a corporate executive or on the road to entrepreneurship. Any return is based on a relatively rich investment.

Scenario: Now that you're determined to open up a new sales line on the web, the corresponding pay is indispensable, want to press peer site, you set up the network department, let department staff in the relevant forum to do activities, do the brand, in the corresponding QQ group, do traffic, talk about business, and some funds should be invested, We may not have Ali that domineering, directly spend more than 30 million to buy all the total lottery, but the appropriate sponsorship and activities of the award of prizes or should be done, large and medium-sized enterprises, have their own network department is very important.

Question two: Think SEO is all

Many enterprises in the formation of their own network department, the most recruit is seoer, this is also empty city to the enterprise boss can not see through the place, in fact, you can find a special service agency to help you maintain the stability of the rankings, although the search engine will bring you a part of the flow, precision is another said, Can your site rely on the search engine to bring the point of traffic can complete the order? Do not pursue the so-called weight, the enterprise station is the flow and order.

Solution: You can try to integrate marketing, from different channels to obtain traffic, even if this flow may not be accurate, but from the number can be made up, and have a recruit seoer money than please two experienced customer service, increase conversion rate, after all, the final sale is kingly. SEO is only a part of the network promotion, do not need so much attention to it.

Problem three, full network marketing

In the hottest of Weibo, one company invested 1 million to do Weibo marketing, the final result is that 100 dollars did not buy a fan, compared to the traditional marketing method, the use of network platform to do marketing is really cheap and effective, but you can not take it as a lifeline, to its high expectations, Give up some of the traditional sales methods, do their best to do network marketing, if not desperate, empty city advice or rational treatment.

Programme: After all, for many enterprises to do network marketing or a new field, is sure to get involved, but the input does not suggest too large, the best is the line offline marketing want to combine, this and eggs do not put in the same basket is the same truth, after all, you are unfamiliar with this circle.

Problem four: Promotion is marketing, employees have no autonomy

This is the enterprise to do network marketing one of the biggest problems, many business owners are not familiar with the Internet, do marketing are in accordance with their own ideas to the daily regulations under the staff to send how many outside the chain, the forum post to achieve how much, how much weight after how many, and so on, you do is only to promote, not marketing. The consequence of this is that you recruit the network personnel training as we commonly known as "IT" migrant workers, lost their own marketing system.

Programme: Empowering people with more autonomy, after all, they are professional, as the boss, you do is the strategy, want is the result, and empty city also suggested, do not give the network department of the Brothers fixed wages, once they achieve sales on the Internet, can give appropriate commission, to engage in staff enthusiasm.

Written at the end:

Enterprises to do marketing, to the big say, to the user experience as the core, improve the quality of products and services, to Small said, is to find the right people, do the right thing, give them more autonomy. This is the Enterprise network marketing key, said it is very simple, it is difficult to do.

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