Enterprise Station optimization: How to improve the ranking of keywords from dead station

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I started to do the site in 07, a start on the SEO do not understand, do more than half a year of technicians, ASP programming every day. Slowly with the company promotion department colleagues familiar with. To know that the site can also be optimized. Feel this is very interesting, and then do the site is biased towards optimization. Until now, has been doing is to optimize the promotion of the work.

It's been almost one months coming to the new company. When I first came to face this station is really a headache, did not expect to make this appearance. Let us first analyze:

First: The website design is very bad, with now universal one word is "cup" Ah! The site is not beautiful at all. The title all have, some company name head, some have no title. A lot of pictures. did not do alt. Very exasperating is the navigation is to use JS do. Spiders can't see at all.

Second: The site is never updated, articles are 08, the product is also what time period. There's a lot more to it than that.

Third: The site contains less. In search engines only to hit their own company name to find, a day on 10 several IP.

Four: The website uses the fictitious space. There are more than 100 stations in a space, all of which are of this type. Some sites are not included.

These are all very troubling questions. But it's also true in company stations. can only be solved by one. Let's see how I do it.

First: Change the home page, before the first page is a flash. Basically no text. Delete this homepage, directly with the dynamic page inside to do the homepage, and then optimize the key words in the new home page again layout. Change the title, change the keyword, also do not describe.

Second: Update the article, this is the most important to the website. If a site is not updated for a long time, it is a dead stop for search engines. Spiders do not often come to patronize. I checked the IIS log on the Web site. Baidu Spider is the average every two days to view the home page. Only update the original article every day to allow spiders to restore the frequency of updates to the site. I did before the station Baidu Spider is basically 10 minutes to update the home page. Send article more than 10 minutes in Baidu can be found.

Third: To do outside the chain, every day is a variety of web sites, blogs, forums, post bar. Build blog Daily update blog, the key words to do blog article. The Forum's signature adds the link of its website to the inside, reply the post.

Four: Friendship links, this is more difficult at the beginning, because the weight of the site is low, the general site does not want to do links and such stations. Let alone to find a collection of more updated web site. I am not optimistic about PR. Now Google has withdrawn from China. Originally Google brought the flow is not much. PR is not high to the domestic site also has no effect.

After more than 20 days of efforts, the site is now basically normal. Baidu Spiders from the first two days, now is 3-4 times a day. Articles updated every day will be included the next day. The key words have been found. Location is stable and living. The next time Baidu big update when all the keywords should be coming up. Do optimization I think the most important thing is to start from the user experience, as long as the spirit of this principle can not be wrong.

Finally send my website. Www.0431house.com hope everyone will guide.