Enterprise Station Optimization: The reason for the bad site rankings

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With the development trend of the Internet, more and more enterprises participate in it. But because many traditional enterprises are not too familiar with network marketing, they are commonly used is SEO, so they want to do a good job of keyword ranking to get sales, and enhance visibility. But now most of the seoer are novice, the problems encountered are very much; I am here to talk about the site keyword ranking bad some personal opinion, if there is not enough to welcome everyone to add!

Is the keyword selected right?

For Seoer, do not know whether people care about this problem? I just started to do SEO when the problem, a lot of keywords or do not go up, or do not go up the flow, then found that the original from the beginning of the wrong.

First of all, we choose the keyword when the company leaders are not too familiar with SEO, we will ask ourselves to determine the key words to do, when we only rely on personal knowledge of the company's products, but did not stand in the user's search intention to consider the point of view, to determine the key words to optimize, and do not use more analysis and research, Thus creating a lot of keywords of no effect or no rankings, so it is important to understand the user's search requirements when choosing the keywords.

Secondly, many seoer so-called layout keywords are actually put all the keywords are placed in the title of the first page, and then in the keyword tags, describe the label repeat layout, it is true! It's just that everyone forgot the title, the number of words in the search results. In addition, some people even put all the Web page title, description layout of the same keywords, which led to the search engine is difficult to determine the page ranked. The site's keyword layout we should pay attention to is: density and rationality, without affecting the user experience, the density is 2%-8%, reasonable layout in each location of the site.

How much is the quality of the chain?

Is the so-called, small station by the chain, the stations rely on the chain. The author has always believed that the general enterprise sites are only small and medium-sized sites, so the chain is more important. As we all know, search engines will get links to the number and quality of the analysis, so as to make the site evaluation, and ultimately affect the site in the performance of search results. In search engine view, the link quality of the website is more important than quantity. and the quality of the chain I think is a link, every day to do 1-2, and constantly monitor, such as the discovery of other friends chain anomalies, then contact each other and then delete the link. Exchange links to consider the relevance, the quality of the other site? links to do a maximum of dozens of, but do not use the same keyword to do anchor text, to have diversification. Everyone remember not to buy black chain, for your site long-term development!

The number of sites included is the number of Web pages by search engine search records. Corporate web site can let search engine search the page is generally only "company news" and "product content" These two columns, so in these columns we will often update some of the company's articles or the user has the help of product content, which will enhance the performance of the user experience Oh! In addition, the site is included in the number of pages, The weight of the site is also higher, for us to do some long tail keyword is very helpful.

What about the user experience of the website?

Search engine to judge a site's ranking is not only to see how the site's optimization, and another factor to consider is the site's "user experience." Each site through the station optimization and external optimization of the rankings are generally not very stable, every time the Baidu update always let a lot of webmaster lost. The author often see such a post in the forum, for example, "the rank has dropped again, asks the big God to help to see", "Yesterday or is the homepage, how today fell to the second to third page again?" Wait a minute. In fact, the ranking instability and the site's user experience relationship is very large. Users come to your site is generally there is a demand, but came to the site but did not get what he wanted, the result will only be turned off immediately, so this creates a jump rate is too high, that is, the user experience is not good. We look at another perspective, if our site can meet the needs of users, to provide users with the desired solution, that user will not like our site it? and users like the search engine also naturally like, the keyword ranking will be quite stable.

The above is just to take out the personal point of view and share with you, not necessarily suitable for all types of Web sites, I hope we can learn from each other to help maximize the effectiveness of corporate web site optimization. To see the author more articles please login www.zhongbangfu.com. Copyright NOTICE: Welcome free reprint, reprint, please keep the article source address, thank you for your cooperation!