Enterprise to do search engine optimization (SEO)

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Now even my father knows, what problems Baidu, search engine has changed the way people get knowledge and information, search engine has become an encyclopedia, rich in content, with a large customer groups, there will be a market exists, the search engine market has become a battleground business, Many companies are very willing to spend a lot of money in search engine rankings, some enterprises to gain, but also some enterprises white cast, this is why?

The following questions need to be analyzed and studied by yourselves:

First, the product is not positioned, the choice of keywords have problems;

Second, the keyword location did not handle well;

Third, was malicious clicked;

Four, the website leads the sale not to do well;

Five, the main keyword ranking is stable.

Search engine bidding rankings, such as Baidu's bid, many companies are not very professional, sales model fixed to the product as the center, in order to sell and sales, has never been considered for the actual situation of the enterprise, received money to do up on the task, the importation of certain keywords can indeed find the enterprise, and even some of the first in the rank of Baidu, Why do some companies still have no effect? Through the above five points analysis, we should know very clearly.

So enterprises still need to do search engine optimization, of course, to do must find a professional search engine optimization company. Why look for a professional search engine optimization company? First they understand the search engine, know how to make a website, meet the needs of potential customers, they know how to analyze the effect of website promotion and continuously improve the structure and content of the website, make it more consistent with the search and browsing of potential customers.

Search engines are for visitors, therefore, search engine optimization must also be used in accordance with the user's habits, through technical means to optimize the content of the site and the structure of the site, to obtain a better natural ranking search engines, to provide users with effective information, only to calculate the success of the optimization, can bring traffic and potential customers.

There are a series of problems in search engine bidding rankings, such as: Click on the high price, can not avoid malicious clicks, can not be 24 hours to show, click the conversion rate is poor, many companies are spending money, but some enterprises are more helpless, because in Baidu input a lot of keywords the first page is all bidding enterprises, You're not bidding. Even if there is a first-class level of optimization can only be ranked on the second page, so many companies have to choose Baidu bidding.

The engine engine usage rate is higher: Baidu, Google, Yahoo, Sogou, Soso ..., so one of the characteristics of optimization is that they can be at the same time in these search engines, of course, to professional search engine optimization companies can do, so that the full use of the search engine resources, some of the keyword exposure doubled, So that the investment of enterprises can be effective in return.

On the search engine optimization, online information has been very rich, and I will briefly introduce. And for enterprises do not need to learn this knowledge, enterprises should do is to learn better investment, learn to find a professional search engine optimization company.

Author: Bona.lin

email:08@sfo.cn

Original: China Merchants online www.0574.biz

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