Enterprise website construction and promotion

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For many small and medium-sized enterprises, the company put into the Web site construction Most hope that the effect is nothing more than the role of network marketing. This site allows potential customers to find their business and bring them business. But many enterprises often in the website construction and the website maintenance process may make some unfavorable to carry out the network promotion, the network marketing error. For example, Web site building too much emphasis on art, web design too much novelty, seek odd and ignore the content and function of the site, ignore the role of search engine promotion.

In fact, the construction of the site does not need to be too novel. Operating a Web site is like running a store, if a store in the deep forest, even if it is decorated again luxurious, the commodity again rich also cannot have good business. Also open in the downtown area where people flow, as long as the store products rich, reasonable price, store decoration is neat, generous sure business is booming.

I think as a promotional website building, the first important is to solve the problem of website traffic, if the customer has no way to find you, the site does not flow that is like you open the store to the mountains, even if the most beautiful site design can not play much role; the second important thing is the function and content of the website, With the flow also need a reasonable functional structure and rich content to attract customers in-depth access to your site, improve your inquiry volume; The third important thing is the website art design problem, because the first impression is also important for the visitors. Website design do not expect to rely on the art of surprisingly new, to attract customers, you can only promote the site to do a good job, the flow of big, to provide a rich and useful content, is really to attract customers to increase the number of Web site inquiries Magic weapon. Of course, the website art can not do too rough, outdated, which will reduce the visitors to your site's impression and trust, but also reduce their interest in in-depth visits to the site.

How to enrich the content of the site, I personally think that pay attention to the site "About us" the construction of this piece is very important to allow visitors through the site to your company strength, the situation has a clearer understanding, so that the browser has a sense of trust, not very blankly but ignorant, Customers always hope that the object of his cooperation is a certain strength, you say not it. Of course, the most important thing about the website is the information. To our logistics website (Jiangsu Logistics Network, Hong Hai Logistics network ...) More is the logistics demand information, pallet information, freight lines and trade information, these are the core content of logistics website construction, but also the most customers want to understand the content. There are many ways of showing information. The most commonly used is text and pictures, like some information is the combination of text and pictures (such as trade goods information, etc.) a detailed contact method, do not let the visitors feel good about your site, just want to ask the specific price and content by phone or email, the results were found for a long time but could not find contact information, All the power of the past is in vain.

Web design is a very important principle is to be convenient, so that visitors can quickly find the information he wants. Web site production is the basis for the completion of the site maintenance and management is more important. Regular maintenance updates the content of the website is not only beneficial to the visitors, but also helps to improve the ranking in search engines. believe that the site as long as the continuous updating and maintenance, to achieve the desired marketing results will be within reach.