Enterprise Website Construction: How to let the Customer "love" on You

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With the rise of the website construction upsurge, many enterprises have set up the website. But the site has been built, does it mean that customers will be delivered to the doorstep? The answer is No. The vast "net sea" among the competitors in order to stand out, so that customers "love" on you, is absolutely not a simple matter.

To attract customers through the site, do a good job of sales, first of all to correct a concept: the site is not a decoration, but the bridge between Enterprise and customer communication! The site is like a person, appearance (page design), talk (website content), behavior (website interactive function) are affecting the customer's judgment of the Enterprise, Determines whether the customer is willing to cooperate with you.

Well, with that in mind, let's go into the subject.

First, the website homepage: Lets the customer to you "at first sight"

A successful business often begins with the first meeting with a client. Dress, hairstyle, expression, voice ..., every detail will affect the customer's judgment of you. The homepage of the website is you give the customer first impression, the homepage color, the layout, the navigation, even the website opens the speed, will decide the customer to the enterprise impression.

So, how to attract customers home page?

First of all, the opening speed of the home page must be fast, do not let customers wait until the flowers also thanked. Some enterprises deliberately set up on the home page to show the enterprise culture or product animation, hoping to let customers first enjoy animation, and then into the theme, the result is counterproductive. Internet browsing efficiency, once customers wait more than 8 seconds, most customers will leave you,

Second, the homepage of the image should be clear-cut, to meet customer preferences and enterprise characteristics.

To make your customers remember you, you need to be "different". But "being different" doesn't mean "maverick", Web page to the customer's preferences to design, different industries, brands, targeted at different customer base, brand ideas, the image of the site must also be personalized, to create a more cordial atmosphere and experience to customers, can allow customers to continue browsing.

"Case link" Procter and Gamble has the Olay, helps Pampers, the stain even the product and so on many kinds of products and so on product, according to the characteristic and the customer group localization, each product has set up the independent website, displays the different brand individuality. If the Olay with pure white simple design to cater to the female customer preferences, help Pampers with cartoon interesting image to attract parents attention.

Second, the website column: With the customer to find "Common topic"

With a good first impression, next, to allow customers to produce goodwill, it is necessary to find a common topic with customers. Site column planning to set around customer needs, to make customers interested, and do not take the enterprise as the center.

Website column planning, to do the following:

First, the column name should be clear and understandable. Some companies like to give the website column some ingenuity name, creative is good, but the name must be related to the content inside, do not "irrelevant", resulting in reverse effect.

Second, the column structure should be structured. The content of the website is numerous, to let the customer find the content that needs most conveniently, must achieve the level trenchant, clear. Site column is best not more than three layers, do not let customers layer peel like to find the answer.

Thirdly, the position of navigation bar should be obvious and unified. This seems to be the simplest of reasons, but many websites do not. Customer clicks into a section, but can not find a return to the previous layer of the page navigation, had to close the window to leave, this example is not a few.

"Case link" on Nestle Coffee's website, not only Nestle company and product introduction, there is a wealth of "coffee database", from the introduction of coffee history, origin, varieties to the knowledge of the method of Chong, so that customers like coffee to find "bosom friend", thereby more identity Nestle brand.

Third, the website content: lets the customer be convincing "the source of charm".

The same Web site content is unable to impress customers, to allow customers to further generate interest, the content of the site will be carefully packaged.

Try to talk to friends of the way to introduce companies and products, the introduction of the site should be as simple as possible, vivid, and not boring, or even obscure. Of course, if the face of professional customers, but also to use a professional language, but the professional is not equal to boring or inflexible, to allow customers to read down smoothly, can produce cooperation interest.

In addition, the site content should also pay attention to highlight the key, graphic combination. After all, the reading on the computer is easy to fatigue, with the appropriate pictures, and focus on the emphasis on the content, can help customers deepen understanding, improve customer interest in reading.

"Case Link" Lancome is a world-renowned skin care and make-up brand, in the website "brand Introduction", for female customers love romantic psychology, using a poetic language to introduce the origin of Lancome:

Armand Petitjean, an expert in spices and cosmetics, devoted his life's energies to his dreams-delivering the most beautiful gifts to female friends;

For them, he created Lancome;

For them, he chose the rose;

For them, he gathers the best scientists around him;

For them, he began an unprecedented journey in the realm of passion, and the art of Beauty was "a la Francaise".

Iv. Interactive communication: Learn to listen to the voice of customers

To let customers fall in love with you, not only rely on charm to conquer customers, but also know how to listen and understand. What are the customers ' concerns? What services do customers want to receive? Let the customer talk about the doubts, and then to eliminate customer concerns, from the customer fall in love with you is not far.

The biggest difference between the Web site and the traditional media, such as newspapers and television, is its interactivity. Customers can not only see the introduction of product services, but also with the enterprise direct communication. Enterprises to grasp the opportunity to sell through the site, not only on the site to set up an online message or instant communication tools, but to let customers feel the sincerity of the enterprise to listen.

For example, when a customer submits a problem, the system must give the customer a clear feedback, such as "Thank you very much for your advice, we will reply to you in 24 hours!", and do not let the customer's questions such as no return.

"Case Link" IBM is a large it product and service provider whose products and services involve a number of areas. In order to more easily interact with customers, IBM in each product page has set a column "IBM around You", providing telephone, Email, online consultation and many other interactive ways, with the sales consultant kind of smiling pictures, so that customers feel the concern of enterprises, increased cooperation opportunities.

Five, considerate and concern: customer follow-up and maintenance.

Through the previous steps, the customer has a good opinion of you, but, will it immediately "love" you? The answer is likely to be negative. "The product of your company is very good, the service is also good, but I have to reconsider." "Even the best salespeople are helpless to hear that. After all, project cooperation is not an easy decision, it is reasonable for customers to think more.

Most corporate Web sites have access to the final bottleneck is not converted to sales are also in this-customers browse your products and services, and communicate with the enterprise, but not immediately decision-making, but become a "dormant customer"!

You will certainly ask, the customer leaves, the website can also obtain the customer? Of course you can! Using the customer's email message on the website, the website can send the newest product service information to the customer regularly, send the newest company news, can send the holiday greeting to the customer in the holiday, even when the customer logs on the website again, Can also record the customer's browsing habits, so that customers feel more cordial.

Site also to "people-oriented", for every once visited the site, leaving information to customers, adhere to the thoughtfulness and concern, eventually, these "dormant customers" will eventually be conquered, really "love" on you.

"Concept Link" what is a "dormant customer"? Dormant customers are rational customers who have learned about businesses and products, and these customers wander between consumption and no consumption. With such a set of data, potential "dormant customers" consumption is 3-5 times more than ready-made consumption power, or even higher, and the investment of digging new consumers is spending "dormant customer" 8 times times, so wake up your "dormant customer" is a very important business behavior.

Good corporate web site is not about how beautiful the page is, how powerful the function is, but the customer needs are more attention. Only to fully grasp the needs of customers, in the details of the full effort to retain potential customers, so that customers "Love" on you!