Enterprise Website Content Update experience

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SEO friends know that the content update is an important part of the site optimization. SEO industry is circulating in the "content for the king, outside the chain for the emperor", the importance of the site content update can be seen. However, the ordinary enterprise station, renewable content is relatively small, mostly to update the company news, industry information, industry knowledge. So when we update the site, how can we reasonably use these limited resources to update? Let's share it with you.

First: The originality of the article.

We update the purpose of the article is to increase the number of sites, updated article has been the search engine aversion, our work is not to do without effort, vain time and energy, outweigh the gains. Therefore, choose to update the content of the article, whether it is product introduction, company news, industry information, as far as possible to spend time to original, after all, the number of corporate Web site updates every day is so few. Of course, if the site's collection of good, can be appropriate to the false original, but pay attention, even if it is false original, do not simply modify the tail, as far as possible to improve the degree of false original. The author's own practice is, generally keep 70%--80* false original, this degree of false original collection of the situation is very good.

Second: Select content around the keyword.

The purpose of the site update is to increase the number of sites, but also to enhance the site keyword density and long tail keyword weight. The creation around the key words is to increase the relevance of the content of the site, and will involve some key words related to the long tail keyword. This optimizes the core keyword at the same time also optimizes the long tail keyword. There is the title of the article as far as possible the selected keyword embedded in the natural, so naturally there is a purpose, the following will explain why to do so.

Third: The Core keyword processing

For the article appears in the core keywords (as far as possible in the first two paragraphs), you can do anchor text linked to the homepage of the site to improve the homepage of the core keywords ranking. Of course, this premise is the site is good, generally included poor station or new station, try not to do so.

For the above mentioned sites included poor stations and new stations, when the core keywords, they can be bold and black, tell the search engine the importance of these words can be.

Part Four: Internal Link building

(1) Keywords internal link construction

Core keywords through the anchor text linked to the home page, can help improve the home page keyword ranking. and the relevant long tail keyword, also need to do some processing. The above mentioned article title is around the core key words unfold, will appear some related long tail keyword. When the article appears the same as the title of the long tail of the word is, it can be these long tail words through the Anchor text link to the content or subject-related articles page, to achieve the site's internal links between the articles.

(2) Related articles recommended

The site's theme and keywords are limited, so the content of the updated articles will be overlapping and overlap, so, but in advance all the updated articles according to the topic classification, sorting out the quality of the article. When you update the site, you can embed these articles as recommended articles in the article, or the article appears in other articles similar to the topic of "details please refer to XXXX" form of the other article title naturally embedded in the article. These also belong to the site's internal link building.

V: Gradual, persistence is victory

I believe that SEO optimization are aware of the importance of perseverance, when familiar with the above set of methods, the rest is step-by-step to implement. As long as we carefully to do, I believe that the site's collection and ranking will certainly go up.

The above is my own work of a little experience, I hope to be able to everyone, especially the novice friends to help. Welcome everyone to my blog www.xagbg.com guest, common exchange, learn from each other.