Enterprise website continue to go long tail keyword optimization road is feasible

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When you read this headline, do you fall into deep thinking? Perhaps a lot of webmaster friends think the Enterprise site optimization Long tail keyword road is unwavering, because the industry staff agree that the Enterprise station target keyword flow less, want to get more traffic must choose to optimize the long tail words, But the author Enterprise website continues to walk the long Tail keyword optimization road is not feasible, this article is a personal opinion, only for reference. Today, with the search engine algorithm constantly updated, many previously we think that the feasible optimization method now significantly reduce the effect of a lot. Take the enterprise station to do long tail word optimization, may be done before this can really bring good traffic to the site, but at present, I suggest that the enterprise station did not do long tail words now also do not do. Why not to do it, the following is to analyze the specific reasons.

1, most stationmaster in order to optimize the rank of long tail word, will be in the station to do enterprise dynamic, news, technology and other sections, and then began to constantly update, in fact, the enterprise station does not need to be constantly updated, unlike the portal so much information, a small number of updates on it, and this update does not affect the ranking.

2, the enterprise station optimizes the long tail word to be able to bring the traffic to the website, but this part of the flow of the jump rate is very high, and no conversion rate, the site's high jump rate is usually because of the site structure and internal chain settings have problems, poor correlation, did not solve the user's needs, such a site will be search engines as a garbage site, to give down the right penalty.

3, the enterprise website has the conversion rate the long tail word is the product word, most are uses the internal page to optimize, may be before you will find long tail words with internal page to optimize can easily row up, but now not, because a lot of people with the home page to optimize, imagine, your inner pages with someone else's homepage to compete rankings? Of course not. , so it is not feasible to optimize the long tail words inside the page.

4, the present enterprise station most are unpopular, the long tail word is also relatively few, that is not to do some competition small conversion rate of the long tail word ranking, I think a short period of time is possible, because the unpopular industry becomes a hot industry is very fast, you may choose to optimize the long tail word to get the flow, But six months or a year later, the unpopular long tail word became a hot word, this is a lot of competitors with the home page to do these words, when your inner pages of competition but others home, then the rankings are easily squeezed down, natural flow will be reduced.

Since the Enterprise station optimization Long tail word is not feasible, then how to optimize it?

1, from the Baidu to the Enterprise station algorithm change, we found: Baidu Limited the Enterprise station diversification optimization, single targeted strong site keyword ranking will be better. Then the enterprise station wants to obtain the good rank, must carry on the unitary optimization keyword (product).

2, the enterprise station needs to combine the marketing and the SEO, enhances the website the audience group, only then favors the keyword ranking.

3, the enterprise station should do the scarce content, the product station must guarantee the quality as well as the reliable Post-sale service.

4, the creation of excellent independent website brand, easy to spread widely, increase the flow of users and conversion rate, to achieve brand benefits to enterprises to bring more profit.

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