Enterprise Website Keyword Selection

With the rise of SEO in China to the popularization of many of the http://www.aliyun.com/zixun/aggregation/9348.html "> Small enterprises to join the search engine optimization of the tide." SEO is accepted by small and medium-sized enterprises are also recognized. An enterprise website optimization can be successful, the target keyword analysis and positioning is the key to the success of small and medium-sized website SEO, but also for your business to bring the target customers and orders of know-how. Then how to optimize the small and medium-sized Enterprise website How to choose the right keywords?

SEO below to give a summary of some of the small and Medium Enterprises website optimization keyword selection skills: General SEO customers are not too understand SEO, also do not understand the network marketing, more do not know what is the long tail keyword, so customers will choose their own industry target keyword Group of the hottest, basically is a phrase, Because the search for a lot of people, traffic is big, this for some traffic-oriented is very true. However, compared to the small and medium-sized Enterprises target keyword selection will be somewhat different, because the small and medium-sized Enterprise website SEO purpose is to bring the order for the Enterprise, the website traffic is vice, so the medium and small-sized Enterprise website optimization target keyword choice generally has the following several principles:

First, choose to bring their true intention to the customer's words, rather than the hottest, that is, to choose their products or services. If you are mass production processing mobile phone business, "mobile phone" This word is very popular, not to say SEO difficulty is how big it, from the perspective of your target customers, "mobile phone" This word is not suitable to do your site target keywords. Because the direct search "mobile phone" users are basically individual users, and your business is to do bulk mobile phone processing business, there are conflicts. such as through the search "mobile phone processing", "Processing mobile phones", plus regional words and other derivative words to customers should be your real customers.

Second, transposition thinking to choose, is from the customer's point of view to choose: For example, a phone to find OEM customers, customers will not directly enter the "mobile phone" to search, the general use of "mobile phone Suppliers", "mobile processors" and other words, these words may not be very large flow, but the positioning is more accurate, To the site to bring the target customer accuracy and quality will be better, so small and medium-sized enterprises to optimize the selection of the keywords to think about the position.

Three: Do more research, can not make a guess. It said to the customer's point of view, but just what you think, sometimes will inevitably bring some arbitrary, you have to verify that the customer is not so like? So you're going to look up some data as a basis for your keyword selection. Surveys can be conducted from previous customers, among friends, by network surveys.

Four, refer to competitors to help you choose keywords, more reference to the competitor site is how to select keywords, this has a lot of help, someone said that success can be replicated, here for the moment not to say that the correct or not, but can be determined that success can be referred to. Through the above four principles can basically determine a small and medium-sized enterprise website target keyword, due to the enterprise characteristics of the reason, the site traffic basically from the target word more, long tail only accounted for may be less (of course, do the whole station optimization is different).

Therefore, the choice of target keyword words plays a decisive role. Although your choice of keywords is not the hottest, but the number of customers and quality of the company are very high. So broaden SEO will generally advise customers to choose their own keywords (believe that qualified SEO personnel will do so). As for the rest of the matter is the station optimization, keyword density, long tail word layout, internal and external chain, original updates, links and other SEO elements, as long as the orderly implementation of the plan, based on your target words competitive size, generally three months or so the site will have a good effect. According to some information on the Internet that Baidu's site is more and more stringent checks, they now more than the collection of garbage site can be checked more stringent, the beginning of my analysis is his station collection of data too much, at the same time may be no original caused by Baidu included little, finally he said that although there are collected, but many articles are original, I think if the original text is generally very attractive spiders crawl, then this judgment is not complete.

If a site wants to have a good ranking, in addition to the internal structure of the site is reasonable. The outer chain is also a very important factor. Because the use of outside the chain is to improve the site PR value of a very good method. The PR value directly affects the ranking of the site. Only targeted external links are good, have a positive effect, can help to promote rankings, but if the external link is not appropriate, may achieve results not only their own rankings do not go, will also face the situation of punishment, therefore, should not increase the external link? I think the first thing to learn to tell whether the link is good or bad. If this small program is really useful, other people with common interests will naturally be attracted, links to you, such as the production of some templates, pictures and so on.

Some webmasters may choose to link with their own content, so it is a good choice to join the classification directory, so as to facilitate other users to find, but also facilitate the exchange of similar resources. In is to some sites to contribute a news stick, so get posts will be more easily published, you can add a link to the site in the post. If you have a familiar website, you can make a link request according to your own needs, or you can join some exchange links in the group, through the QQ Exchange, select the appropriate site, you may feel that the success rate is not very high, quality is not guaranteed, then you can write a number of high-value articles, Side in their own website, and annotated can be reproduced, but required other webmaster if reproduced words must be accompanied by the author and link address.

And then participate in the blog forum and other community discussions, post, the link is located in their own signature, although the Forum blog and other places are not allowed to send ads or spam links, but as long as you can provide useful information, contribute to the community, such as answering other people's questions, many people will see you as an expert, Click on the link in your signature. In addition, if you have the ability, you can try to write some small programs, on their own website.