Enterprise Website optimization do not forget marketing two-way mode so that the operation is more than twice

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A lot of enterprise website content is relatively few, this form obviously constituted the website optimization Congenital insufficiency, although many enterprise website has already noticed this question in the construction process, and has proposed the news content release system, appears by releases the news method to enhance the website content the richness, but generally speaking, This way of releasing news can not effectively promote the construction of corporate website content, a lot of just become furnishings, because the content does not know how to write, optimization do not know how to do.

Some enterprise site is simple in order to optimize and optimize, and the rise of simple rankings can not effectively promote the operation of the site, but also can not improve the profitability of the site, I think in the site optimization, should be combined with the site's marketing to do, so that optimization become part of the marketing, This will be able to improve the ranking of the site, but also for the site's profit growth to provide more opportunities.

Marketing gene analysis of website optimization

So how to optimize the process of Web site to increase the marketing of the gene? Generally speaking, the website optimization divides into the content construction and the outside chain construction two parts, therefore these two part's optimization has become the integration marketing important foundation. In the construction of content, the content of the enterprise website should stand in the industry angle, strategically type of analysis, at the same time introduced to the enterprise's product advantage, this kind of internal propaganda is a kind of imperceptible, rather than the kind of direct advertising vocabulary, this latent content construction, not only can play the role of website optimization, At the same time can also be reproduced by other corporate websites, the formation of viral marketing effect.

However, many optimization personnel must believe that the ordinary corporate Web site published content, it is difficult to become another site reproduced objects, then to play the role of optimization personnel, will be passive waiting for others to reprint, to change into their own initiative to reprint, This kind of active reprint also can carry on the construction of the outer chain by increasing the link of the extension reading. is the role of two birds, this can effectively enhance the optimization of the site, because even if the Baidu Green Rose algorithm is constantly updated, so that the site outside the chain construction has more requirements, this original content plus the method of external chain, It can well reflect the essence of the construction of the chain, thereby enhancing the effectiveness of the site optimization.

The promotion of social socialization should be integrated into the idea of optimization

In the process of optimization should always be integrated into the marketing ideas, but in the professional marketing also want to bring to the idea of optimization, at present in the network marketing aspect, the most core is the social platform's marketing promotion, this kind of way can produce the viral marketing function, for example a micro-broad v reprint information often can cause countless people's attention, A small message can contain huge marketing power, this is other marketing methods can not match, but I think in these social platform, also can pay attention to the construction of the chain and content construction, these social platform content can also be reproduced and use of corporate web site, So as to attract more fans to pay attention to the site, but also enrich the content of the site.

And now search engines are starting to recognize and crawl the hyperlinks on social platforms, for example, the hyperlinks on Weibo are often considered to have a certain weight import, so the promotion of social socialization has become an important way to build the chain, of course, here also to note that the social platform on the outside chain is also relevant, Otherwise it is very easy to be judged to have the suspicion of cheating, then not only can not improve the optimization effect, on the contrary will be punished!

In a word, website optimization and marketing should be integrated development, mutual contact and promote each other, so that the efficiency of the site can become more efficient, but also can effectively enhance the site's core competitiveness! This article by the Cloud play www.btyun.com starting A5, reprint please keep the link source, thank you for your cooperation !