Enterprise website optimization, how to optimize the corporate web site

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Guanghui: Marketing Strategy: Enterprise website optimization, how to optimize Enterprise website

According to the early planning of corporate web site, and then from the perspective of Network marketing development, the completion of corporate Web site, we need to the corporate site of the early planning effect analysis, according to the results of the analysis can be seen whether the planning is accurate, and then make the necessary adjustments, in order to achieve corporate web site

The basis of enterprise website analysis is mainly from the marketing analysis system of enterprise website, or the marketing statistic analysis system called Enterprise website.

Enterprise website after marketing statistical analysis system analysis, will be on the corporate web site search engine marketing status, site structure, keywords, flow size and source, site content of the rationality and so have a good understanding, and then to the Enterprise site optimization. Enterprise Website optimization is mainly divided into the following several steps:

I. Website structure optimization.

At present, the corporate website structure are home, company profile, product information, recruitment information, contact information. These stereotyped structure can basically regard the website as a simple brochure, do not play the marketing of the network. Now we use the network marketing angle to optimize the structure of the Enterprise website.

1. Website internal link optimization.

For the links between the pages of the site, do not only rely on the navigation bar of those several links, but to try to appear in the page content connection, that is, to induce the viewer to take a step-by-step look, and then send you e-mail inquiries business.

Here's a little bit of detail to remember. That is to induce him to send you e-mail, do not leave a straightforward email address, should leave a "contact us >>>" hyperlinks. Of course, the link is not another page, but your mailbox. In short, this coherence should go from a viewer's point of view. To ensure the consistency of the hyperlink structure.

2. Add a FAQ section.

FAQ Please make interactive for good.

At present, most of the corporate web site does not have FAQ columns. The general enterprise now passes its own product, will encounter some more common problems. It is better for an enterprise to make a page of the problems and answers that come to mind. This helps the viewer to understand their products more easily and to facilitate business cooperation.

3. website file directory optimization.

Now there are a lot of sites throughout the site are basically placed in a directory. This is a very unreasonable form. Each section of the site should have a reasonable directory, the name of the directory is also best with keyword strategy to do, it can make their own web site files organized, find modified to facilitate, On the other hand can be conducive to search engines.

4. Website filename optimization.

File name with keyword policy.

I used to do optimization for a customer site, found that many of his site's file names in search engines are garbled, finally, with FTP download the whole station after it found that many of its file names are used in Chinese name. It turns out that the person in charge thinks how to do it will be beneficial to the search engine, and the effect is the opposite, Often let search engines can not find it. Therefore, the website filename, do not use Chinese. preferably in English. And can contain English keywords.

Two. Website page optimization

Most of the company's pages use animated GIF or flash, although good-looking, but not practical, there are many unfavorable factors in marketing needs optimization, mainly in the following areas:

1. Home optimization

Home to a site is very important, at present most of the company's home page is a pure picture or flash animation. It's very bad for search engines. If the corporate web site is very attention to image, then the optimization can be the retention of these. But as far as possible there is a text connection into the inner page.

2. Don't use "ghost secrets".

The Secret of Ghosts is to hide a lot of keywords in a Web page with the same color as the page background. This method was relatively useful a few years ago. But with the search engine intelligent, has been counterproductive.

3. Picture optimization

At present, most of the search engines have a picture search function, so the optimization of the picture, you must not let go. Picture optimization is very simple. When making a Web page, add text annotations to the picture, and remember, don't put too many keywords in your text notes. With a single site in the picture after optimization, and soon in many search engine image search can be found.

4. To lose weight on the web

To lose weight on the Web page can be reduced to 20%-50%. Can improve the speed of downloading Web pages and other benefits.

Three. Search Engine ranking Optimization

1. Web page Label optimization

Page tag optimization mainly includes title tags, keyword tags, description tags and so on.

Details: Title tag optimization is very important for search engines and is especially tricky. Then there is the keyword tag, description tag, etc. here to note that the description of the label do not exaggerate, set more than the text content of the page, it must maintain and the content of the page to achieve results.

2. Navigation Column optimization

At present, many corporate Web site navigation bar is used in the picture, which is bad for the search engine. So the navigation section of corporate website is best to use text connection, and when bold its font.

3. Design a navigation page.

More pages of the product more internal connections. So it's important to create a navigation page that is organized and systematically lists all the connections to the site. Then you can also fit into the keyword, the search engine ranking is very advantageous.

4. Page Font optimization

In the Web page, must naturally highlight the key words. For example, the page content title contains keywords, you can use

[Note that you want to modify the standard's properties] enlarge the font. The text content appears the keyword, may use the different color or the bold and so on.

In a word, marketing web site construction to win details, and the details from a lot of practice.

Write here today, we have any good ideas and suggestions, please communicate with Tomeli. email:msn#gendan.cn [#改为 @], can also directly through qq:331750778 to communicate. Thank you.