Enterprise Website Optimization keyword mining must be meticulous

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SEO more than two years, in the optimization of the site, the first consideration is what the user is interested in what keywords, and in these possible search keywords and what are the key words that can produce orders. This is also our SEO company can high charge of the secret. No matter what kind of enterprises to find us to do SEO optimization, the most important purpose is to be able to bring orders through the SEO, you may be in the advertisement that you can build the company's brand, broaden corporate publicity, improve visibility. Believe that each of these companies are in use, but our only flagship is the order, is direct customers. Enterprise website seo, to do this, in-depth study of key words is the most important. Below on some of their own optimization cases, to say keyword mining.

First, the construction station initial, completes the keyword classification

Women's wholesale, this is a customer site last year. Received such a keyword, casually can think of a lot of related categories and words, such as Korean version of Women's wholesale, women's wear collocation, brand women's wholesale, as well as women's classification, dresses, blouses, bats and so on. We plan the time, directly borrowed Taobao keyword data, apparel industry in Taobao can be said to be a solo show, spend a small sum of money can get Taobao women's industry keyword data. Then, classify these words.

The most core word, is the user easy to generate the purchasing power of the word, because the enterprise is involved in the wholesale industry, so the latest in the women's clothing, XX brand women and so on belong to individuals, single selling keywords not too much to adopt. and the use of catalog + wholesale, how to choose xx Clothing, wholesale skills and other related keywords to do more articles.

summed up the characteristics of these words, a kind of direct and wholesale-related words, a class is to teach people how to choose women's words, then wholesale after the sale of the word. These words are the most concerned key words for small wholesalers. The magic weapon that makes a deal is just such a breakdown of keyword combinations.

Second, the use of search engine tools to expand keyword-related vocabulary

summed up the breakdown of the key words will have many shortcomings, such as the Korean version of Women Wholesale, a simple search, there will be a lot of auction merchants, as many as 10 promotional users, we even do first, it is difficult to compete. Therefore, the use of good hand keyword tools, such as Baidu's promotional tools, Google's keyword tools, to explore the relevance of each keyword, to investigate the intensity of competition. Simple index 300 of the key words "Korean version of Women wholesale" to do a few index dozens of keyword "Korean version of Women's wholesale Network" "Korean version of Women's wholesale Market" "Place name + Korean version of women Wholesale." When you do, you can bring more clicks than 300 of the exponential words.

Third, the site maintenance phase, long tail keyword real-time adjustment

Website maintenance, not blindly update the article, a group of outside the chain. It is necessary to evaluate and readjust the effect of optimization. How do you do it? Simple statistical tools can be achieved.

Put a week or one months of keyword data sorted out, analysis and the formulation of the keyword what difference, which keyword PV higher (note is PV, not IP). Where to exit the page. From these places you can learn about the user's browsing intent and the pertinence of your site. If in a wholesale network, most users just look at the picture, pick clothes, is tantamount to the site made a simple women's net, perhaps open a consumer-to-consumer taobao shop more appropriate. To realize the orientation of the website, achievement paper www.qfpaper.com that the continuous improvement of the website must be realized and the continuous optimization of the enterprise website should be achieved.