Enterprise Website Optimization Marketing to learn to analyze the visitor search motivation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Before writing this article, a Light SEO blog has presented a few deviations from the theme of the site, specifically what I do not say, I believe that the friends who pay attention to my blog know. In order to meet as much as possible attention to my AH-light blog visitors, the next Ray wants to share as much as possible the Enterprise website promotion, optimization, marketing knowledge. This is not a "corporate website optimization Marketing Learn to analyze the visitor search motivation" dedicated to everyone.

Before getting to the point, Kwong summed up the recent SEO friends are most concerned about the problem: Search engine keyword ranking is based on what factors? (The network also has a lot of things in this respect, what code structure, label optimization, original content, user experience, outside the chain, weight, export links ah, etc. there are many.) Indeed, these factors are of great importance.

But in locating a website content whether has the search engine rank value, we have to consider the factor to be more, namely Kwong to discuss next: The Enterprise website optimizes the marketing to learn to analyze the visitor search motive.

Why, the Enterprise website optimization Marketing to learn to analyze the visitor search motivation, Kwong also only to their two years of corporate website promotion optimization, corporate network marketing experience, if there is no place, also hope to correct.

Why so, really research network marketing friends will understand: through the analysis of potential visitors search motives, targeted for potential customers accurate positioning keywords, and then put into the Enterprise website promotion, this to the corporate Web site network Marketing can play a multiplier effect.

may be long-term research search engine ranking algorithm of the old Seoer people understand this truth: keyword positioning is to consider the user's search motives, which is Baidu's keyword ranking core mechanism. Users in the creation of search behavior before, will establish their own search motivation, or words can be said to be a search habit. And this search motivation is the core of the search engine algorithm.

So what are the motivations involved here? (The following Kwong to general corporate Web site for the class to give you a brief introduction, users find information through the search engine before the search motives)

First of all, for most enterprises, the website of the product class, a small number of services to provide the site, so in the keyword positioning, it is more important to grasp the motives of the user search, the specific motives are mainly expressed in the friends of several aspects: ⑴ social consumption motives, ⑵ personal consumption motives, ⑶ curiosity motives, ⑷ purchase motives.

Second, we also need to grasp is in our website for products, services, the direction of positioning, we should pay attention to: ⑸ Trust motives, ⑹ material demand motives, ⑺ negotiation motives, ⑻ fashionable motives.

In addition, the website strategy should pay attention to: ⑼ realistic motives, ⑽ rational motives, ⑾ patronage motives, ⑿ profit motives.

The above 12 motives, the specific meaning I do not too much explanation, in fact, most of the literal can be understood, really hard to do business Network marketing friends are easy to understand. Moreover, many things, not to speak out, but in the actual combat summed up.

Many do SEO friends in complaining, now no matter what you search keyword, ranked in front of Baidu is known, Baidu Encyclopedia, Baidu Library and other Baidu's own products. In fact, we can not complain about what, take Baidu Encyclopedia, we think about, Baidu Encyclopedia is not everyone can edit success, Baidu Encyclopedia audit is more stringent. And the most important one, Baidu encyclopedia content is indeed more in line with user needs and search motives, most of the encyclopedia entries are related to professional editors, embodies the content of Baidu Encyclopedia, but also comprehensive from all aspects to meet the needs of users, imagine it can not row in front.

If your site can also do Baidu encyclopedia so, even better than it, then you are in the front. This is also our search for certain keywords, the first line in the home page is not Baidu's products. This illustrates a problem, if your site is indeed from the user's interests, completely from the user search motivation to do the site content, then, your site can also be ranked in front of Baidu's own products.

So, corporate site users will have their own search motivation before generating search behavior. We want to integrate the user's various search motives, from the user point of view, correct, long-term positioning of the core content of our website, from the better to meet the search engine to do our corporate website promotion optimization and marketing work. This way in the search engine ranking algorithm to consider the core of the user search motivation factors defeated all competitors, so that your site content keywords top.

Okay, time is not early, today Kwong chat to here, a light do enterprise website to promote SEO optimization for two years has always thought that insist is very important, but the intention to consider the needs of visitors (that is, the user experience) to summarize more important, this is also want to site long-term development webmaster must consider. At least I kwong think so, other people how to see, Welcome to make brick exchange.

"A Light SEO" blog Original article reproduced please specify the source: http://www.agseo.cn/seo/Website-seo-search-motives.html.