Enterprise Website optimization: SEO diagnostic +seo Fine-tuning

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Do SEO friends believe will encounter this situation: optimize a website, whether from the chain or content are done very well, the chain of stable growth, the content is basically original. But the ranking is unable to break through, always in a range of fluctuations, that is, encountered the optimization process in the bottleneck period. How to break through this bottleneck? This question must be considered seriously because it is very common. Machinery to do outside the chain, update articles, it seems that can not break through this bottleneck period, so we need SEO fine-tuning, what is SEO fine-tuning it?

As the name suggests, SEO fine-tuning is the optimization process of some of the optimization details of a small adjustment, such as the site source code and content Update frequency adjustment, need to pay attention to the extent of SEO fine-tuning to control. Take the Enterprise website optimization to say, SEO fine-tuning what should we do before? Yes, we have to analyze the basic situation of the corporate web site, that is, SEO diagnostics. About SEO diagnosis, now we are not unfamiliar. Enterprise Website SEO diagnosis is not complex, the main total of these several aspects to consider on the line.

First: The content of the website

Cliché of the problem, corporate website content is really a headache, for many industries, corporate news is very few, products are not many. Then the site does not update the content, from the Baidu 628 tragedy look. Site content should pay attention to quality, not quantity, in order to add a lot of quality of low content, this approach is obviously outweigh the gains. Personally feel that the enterprise site should be more product use methods such as articles, whether it is the user experience or site included, are much better than the corporate news.

Second: Website design aspect

Corporate web Design is the second biggest headache problem, because the level of people who do the site is very large, corporate website design quickly, or even a lot of people who do the site as long as the template to modify the line. I have also done the enterprise website before, so I understand this very well. This leads to many enterprise station code is very non-standard, such as: URL is not standard, a lot of use of tables, and so on, and for a common SEO personnel, code is a big problem. So do business site optimization SEO staff would better modify HTML+CSS, pay attention to the use of bread crumbs, H1 labels.

Third: Outside the chain construction aspect

To comprehensive analysis of a Web site outside the chain, mainly from the number of chain, the quality of the chain, the type of chain, the growth frequency of the chain of these several aspects to consider. We all understand that the chain pursues the relevance and universality, followed by the survival cycle of the chain. The type of chain also determines the quality of the chain, for example: Soft link life cycle is relatively long, but the soft links need to original soft text. In short, each type of outside the chain has advantages and disadvantages, see how you weigh it. The above elaborated the Enterprise station SEO to diagnose several directions, when we are doing optimizes the time to meet the bottleneck period, how to carry on the SEO fine-tuning? Take the enterprise website as an example, from content and code two aspects to fine-tune.

First: Content fine-tuning

Most of the content of corporate Web site is false original article, but with more and more clever Baidu, our false original articles are becoming more and more difficult to use, and the original article will become an immutable trend. Of course, a site is all original articles are not too realistic, can only say that the proportion of original articles accounted for about 70%, you can go to reprint some very good products soft. Of course, SEO personnel are also learning to write products soft, the content of the fine-tuning is to replace the key words, modify anchor text, check typos, some of the pages are not included need to modify the article, the article is not included to explain the quality of the article has a problem. If it is an original article attention to meet the SEO standards.

Second: Code fine-tuning

The code needs to be modified too much, such as: there is no HTML tags in the code, the code needs to slim down, as far as possible to remove redundant code. When the enterprise stands in the production, the code most does not consider the optimization aspect. Often many SEO personnel receive such optimization list, can only do two things. One is to update the content of the website, the second is the construction of the chain. SEO is not just update content, hair outside the chain on the line. Need to do a lot of detail, the details determine success or failure.

In the process of optimization we have to think while operating, many details need to do SEO fine-tuning. Do not mechanical seo,seo seemingly simple, in fact, we did not go to research, practice some small gap. By fine-tuning the contrast, change one of the factors affecting the ranking, so that SEO staff better improve their level of optimization. This article by http://www.sam168.cn Shop Agent original share reprint please keep the link!