Enterprise Website Optimization Skills site Optimization Process Summary

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As an operator of the company, you will pay attention to the traffic of the company's website and the registered number of the products every day. The company's web site just online when the traffic is very small, the number of registered people are very small. The company considered to do Baidu and Google's bid promotion. In order to better monitor the promotion effect of the website, we adopted the Web site data monitoring and analysis system of-adpower technology as our third party data monitoring.

At the beginning of the use of adpower monitoring our user registration, we found that the day before the registration data to apply for a successful user has 14, has been activated 6, inactive 8, this eye-catching figure let me see the site registration process problems.

First we start with the registration page of the website, application only a face page, the submission is successful, why half of the users will be lost in this page, in order to solve this problem we in-depth analysis of the problem of the page, found that the user part of the page is caused by the loss of a major cause of users. And because of developers ' mistakes, the Web page itself is problematic.

As the company's portal, optimize the registration process I summed up a few points:

1. Registration requires users to fill out the information can be removed from the registration, and then let users choose their own completion.

2. Registration page can not be too fancy, simple simplicity is the most important, avoid color too deep.

3. To fill in the registration information provided with good tips.

4. Ensure that the program will not be wrong, which will greatly affect the registration success rate of the site.

5. The homepage or other page completes registers the entrance, completes registers the direction.