Enterprise website Optimization Some common problems

Absrtact: Many times, for corporate websites, we are constantly catering to the search engine, and the user experience is gradually further away. Usually in a variety of exchange links in the group, do not know if you have seen in addition to the optimization can make you feel refreshing, so that you Shu

Many times, for corporate websites, we are constantly catering to the search engine, and the user experience is gradually gone. Usually in a variety of exchange links in the group, do not know whether you have seen in addition to the optimization can make you feel refreshing, so that you comfortable website. Or you say yes, but I don't see it at the moment. The various websites that fill my eyes have many ills, and our website makers and optimizer are blind to in their eyes, the user is secondary, the search engine is the main, when one day they fall down, they shout more than anyone, they worry about pat people fall more than the fear of users more impulsive and direct hit. This is a departure from the original purpose of our website.

A preliminary summary of some common problems:

1, many sites in the compatibility is very poor, must run to the IE6 below to normal display, or in different browsers show the effect is not the same;

2, the page is cumbersome, an enterprise website, must first give oneself to locate good existence value, many of the home page densely covered with relevant information articles, corporate Web site general home a screen enough, and can be found in two screens, three screens, or even four-screen enterprise website, the purpose is to let the spider every time when crawling to feed him full;

3, the details of the lack of research, there is a saying well, the so-called professional and unprofessional, often just the difference between 1PX, high-grade things are not ostentatious on how big, but the details of the place to shine;

The above is only a preliminary summary. These list of various phenomena are seriously affecting our user experience, if we think, your own customers to visit your optimization of the site, I am here to say that everyone to scold me, I believe that more than 98% of the corporate web site are miserable.

How to solve these problems, we have to prescribe the right medicine.

First of all, in terms of compatibility, we have to consider the mainstream browser, IE6, IE7, IE8, Firefox, Chrome, etc., as for Tencent TT, Sogou, 360 and so they are based on IE core, in IE6, IE7, IE8 under the normal display will not have problems. How to be compatible with these browsers, at present, Web site production is generally div architecture, this way code concise, and easy to adjust, want to be compatible with different browsers This requires that at the beginning of the building we will be looking for a passable production company or individual, as the company, so much promotion of money, optimization of the money spent, There is no need to suppress the cost of production, otherwise it will only be miserable site. I have in some groups to see some netizens shouting to undertake a variety of web site production business, the tone is very large, and then look back to their case, and just entered the students to hand in the homework almost, once I asked one of them, how many of you will not be able to pick up business? He answered me, no way, mixed meal. It also reflects the existence of many people in our industry, and also shows the resulting network deformity.

Second, the corporate web site, whether it is Europe and the United States, Korea, or China now famous group companies, their site is mostly flat design, so that visitors go in at a glance, and suddenly can find their own needs. And look at a variety of exchange links in the group, those sites are many content and more, the page is long, like the old lady's binding cloth, and smelly and long. Leng is a good concise and clear corporate website to drag like Sina home page, please ask that kind of site in addition to engage in optimization of people and spiders, how many people would like to see? What if you won me a lyrics?

Again, many of us know that, regardless of using Cms+blog+bbs can basically handle any industry rankings, then we as a corporate website, we can use Cms+blog+weibo this way. The current microblogging links are Google and Baidu recognition, we can try to new ways to promote our corporate Web site. In fact, I always think that the enterprise site optimization and user experience are not conflict, nor can not be combined. My current site is built in this way. For example, the following image is a screenshot of the content page of the article:

We can see from 4, this content page is longer, this time we can add 3, that is to return the top button, this point in Alibaba and Sina Weibo and other sites to support its user experience to enhance the effect. And the screenshot of 1, is following the screen navigation and contact, has been at the top of the left, the user reading the following paragraph, do not need to go to other places to find navigation or contact. and the screenshot of 2, combined with the current micro-blog, take the way to publish words, as long as the use of the mouse to select the text part, will pop up Sina Weibo icon, click that icon will be published to Sina Weibo, simple and convenient, and further enhance the user experience, This is a good way for many of our companies that want to develop in Weibo marketing.

In short, we do not talk about the user experience how magical, as do SEO, no matter how high or low level, in fact, said the most popular the most earthy point, is not the content plus outside the chain? In the final analysis, the content plus the external chain. User experience is the same, not advanced nor complex, nothing more than to allow users to visit the time convenient and comfortable, the focus is that we are willing to do.

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