Enterprise website Overall SEO optimization (primary article)

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Website Overall SEO optimization is through the site positioning and marketing objectives analysis, keyword selection, not by keyword ranking as the ultimate goal, but around the keyword to the site for the overall optimization, including domain name selection, site structure or column settings, internal and external links, content construction, visitor experience, and many other aspects of optimization. Keyword ranking is only one aspect, should ensure that each page is loaded with a number of different long tail keywords, so that all Web pages in the SEO search engine friendly, so that the site in the major search engines have a relatively good collection and overall ranking performance, so as to get more clicks and better customer transformation, Serve the final sales purpose. It should be noted that the overall site SEO optimization and keyword SEO optimization is different, interested in Seoer can read: The whole station optimization and keyword optimization difference.

This method is more suitable for small and medium sized websites, such as: Small and medium Enterprise website, personal website. The article from the station before preparation, construction station and optimization, website maintenance Three aspects of brief explanation.

I. Preparation

First of all, you have to understand that your site belongs to what type, the target group is those, to its positioning, if the enterprise site, then his keyword is the product name, through the product keyword to find the target group, is the distributor or retail or ordinary individuals. Through the keyword to determine the site domain name, the choice of domain name is best to engage in business with the industry has contact, if the keyword too much, then should choose a and they are related words. After that is the server choice, the game has been stressed that the choice of the server must be prudent, stable server is the basis for the success of the site.

Second, the establishment of the station and optimization

If it is the construction of the new station, here is related to the previous site construction of the overall planning, interested friends can go to see. Need to point out is, in the website planning, must first to the URL normalization, link level can not too deep, this is conducive to spider crawling. From the website planning to the construction should pay attention to user experience and search engine friendly, so after the site is built can be directly online. If you receive an optimized web site, then we will be a comprehensive analysis of the site, including but not limited to: 1, server stability analysis, 2, site user experience analysis, 3, search engine friendly analysis, 4, site structure adjustment, 5, Picture and flash optimization, 6, the whole station optimization keyword selection, 7, The main key Words landing page title Keywords Description writing (title control in 30-33 characters, Description75 characters, often see the description written to contact the phone is truncated, not rigorous ah!), 8, Create an XML-formatted sitemap.

III. Maintenance

Maintenance mainly includes: Content Maintenance and link maintenance, while the content maintenance is mainly the long tail keyword mining, should pay attention to the following ideas, 1, brand keywords; 2, pre-sale after sale of users to search keywords, 3, geographical + product + Brand category combination keywords, 4, product knowledge category keywords. From the above keyword extension, each root word depth excavation three layer, complete coverage target group. Link maintenance, mainly is the regular check links, the chain of continuous stability increase, maintain existing links, timely removal of the optimization of invalid links.

Enterprise website Overall SEO optimization needs to pay attention to 3 points:

1, the site's overall SEO optimization is not a single keyword optimization, should try to choose the relevant long tail keyword, on the one hand, the goal of precision, on the other hand, the security of the project.

2, do not stop every page grab word, page title content approximation, site link level is the same, easy to cause Baidu on the page down right, Google does not mind.

3, landing page as far as possible to choose the content of the Web page changes, the history of the Web page can not be copied.

Relative to the keyword ranking or traffic as the performance assessment, the whole station optimization focus is the conversion rate, regardless of how high the flow, improve the visitor to the business opportunity conversion rate is the ultimate goal of the enterprise. However, the overall station optimization in the flow of upgrade still has a greater advantage, and the risk is small, whether it is the studio, personal or SEO company orders, are the most cost-effective one of the projects.

Author: Yi Shan its

Article Link: http://www.137sv.com/22.html

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