Enterprise Website Promotion Case analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The door industry market is facing many changes. Although the traditional stall retail continues, but with the rise of network marketing, more and more building materials enterprises began to try to use the network expansion channels. Like the Beijing security door on the positive change, through Sogou successfully realized the network search marketing as the main body of the marketing model.

Sogou Marketing experience Sharing (i) Description writing skills: Focus on different areas of people's attention, write a differentiated description

Beijing security Door White manager told the author, keyword ads title description is the enterprise to attract potential customers the first window, focusing on different areas of customer focus, we have taken the description of the differential writing. For example: for the production of underdeveloped areas described as: "For the enterprise to provide the latest information on the sale of refractory materials, the most professional network brand planning and other services, focusing on the advanced nature and professionalism, and for Beijing, Shanghai and other major cities, in response to people's increasing attention to energy conservation and environmental protection of such a phenomenon, we" professional to provide environmentally friendly insulation , good insulation performance, significant energy saving effect "as a description. At the same time, in some products of fierce competition in the city, we will add success stories in the description, in order to distinguish from other homogeneous products in the industry, effectively improve customer interest.

(b) Keyword selection skills: The professional vocabulary of the industry, add the region name prefix

Liu said that the fire-resistant, insulation materials targeted strong, focusing on enterprises and wholesalers. In order to make the ads more accurate, reduce invalid clicks, we mainly put like "insulation materials", "refractory", "Refractory Bricks", "silicon carbon rod" and other professional vocabulary, will promote the focus directly towards the purchase of the focus of the industry crowd.

In addition, Shandong Zibo is also recognized in the domestic production of refractories developed areas. In order to better use the regional brand advantages, we have launched the national "Zibo refractory", "Zibo refractory bricks" and other key words, through the Regional brand awareness, drive the promotion of the enterprise products.

"At present many companies are beginning to try to search marketing, which also makes the key words bidding costs." Liu said that the company will focus on the promotion of the search dog, such as high cost-effective, ineffective click less platform to maximize the publicity and promotion effect.

Sogou marketing effect Sharing Liu said that the company's propaganda effect is very good, the site has significantly increased browsing volume, daily effective telephone consultation can reach more than 10. The most gratifying is that, through Sogou bidding, corporate website visibility has not only a significant increase in the fixed customer base also has a certain growth.

Search Marketing expert Hu Baozhe comments and a large number of search engine advertising business customer nature is different, Beijing anti-theft door belongs to the vertical industry business-to-business Web site, itself is a network promotion platform. In view of the large user base of search engine, the promotion of Business-to-business website must be through search engine marketing, in order to attract more potential users and improve the effect of platform trade matchmaking ability. Therefore, the combination of business-to-business and search engine advertising can provide maximum value to the users and members of the Beijing anti-theft door. From the professional perspective of promotional skills, Beijing anti-theft door will give full play to the characteristics of search engine advertising, such as regional positioning characteristics, description of flexibility, the promotion of channel diversification strategy, which can achieve a good comprehensive effect.

Clear goals don't give up

By product Category: Step Yang anti-theft door wanjia anti-theft Door Promotion Plan has a clear purpose, network marketing is also the case, he is the enterprise overall marketing a means, auxiliary and supplement, the website must comply with a purpose or a subject, the Enterprise website is to promote the enterprise brand or promote their own products, Around the purpose of the enterprise network Marketing, will certainly bring a qualitative leap to the enterprise, do anything is to adhere to, especially the network marketing, in the beginning of the stage you may do all the things do not bring profits to the enterprise, but do not give up, this is normal.

No investigation, no voice.

调查什么?为什么要调查?做一个防盗门网站还需要调查吗?是的，你做的网站给谁看?你的网站对象想看什么?想要什么?想要从你身上得到什么?在商品经济日益发达的社会，任何一条有价值的信息都有可能会彻底的改变一个企业的生存状态。 In addition to investigate peers, survey peer site, to understand opponents to surpass opponents, therefore, the investigation is very important, no investigation will have no say.

Properly listen to expert advice, design site map:

The owners of small and medium-sized enterprises in the Web site to carry out online marketing when they like to do according to their wishes, of course, if the owner is the expert in this field, that is another thing, the key is that some business owners do not understand or understand a little bit of network common sense, on their own volition to do, and ultimately not try. Therefore, enterprises in the development of network marketing must be appropriate to consult experts advice.