Absrtact: With the development of E-commerce Network marketing, corporate website has gradually been integrated into the Internet family, become a necessity of brand building. In general, the ultimate goal of the corporate web site is simply to expand brand awareness, improve product sales to
With the development of E-commerce Network Marketing, corporate web site has gradually been integrated into the Internet family, become a business brand building a necessity. Generally speaking, the ultimate goal of corporate Web site is to expand brand awareness, improve product sales and maximize profits. So how can we maximize the value of the corporate Web site? The editor is here to share with you the Three Musketeers of Enterprise website construction:. biz domain name, product planning, visual system. Mastering these three key points can help the enterprise to build a professional website in a short time.
I. Biz: A simple and easy to remember business domain name
The domain name as the website number, the direct influence website promotion and the development, therefore registers a simple easy to remember domain name to the enterprise is vital. However, most enterprises face a problem when registering domain names: They want to register the most widely used. com domain name, but the full pinyin. com domain name is running out and the enterprise can only register by the combination of letters and numbers. In this case, the editor advises the enterprise: to avoid the impression of "cottage" to visitors, unless you have good ideas, try not to select the combination of letters, numbers, or digital. com domain name, you can use the. biz domain name to replace. First of all, Biz is the first international domain for enterprise users, professional, business is very strong; second,. biz domain name is very rich in resources, register a company for short, all spelling English. The odds of a biz domain name are quite large. Top-level domain registrar new network launched at the end of the year. Biz Domain name new Note 55 Yuan of preferential activities, a planned enterprise may seize this opportunity to buy. biz domain name.
Second, product planning: As far as possible to highlight the product
Planning your site content is the first step in starting a Web site project, where you usually set up the following sections: Product systems, news systems, company introductions, and contact us. Of course, enterprises can be based on industry attributes and product characteristics of the difference between the details of the adjustment. As mentioned above, the ultimate goal of the corporate web site is to sell products to achieve profitability, so highlighting the product system is the focus of planning. The editor recommends that enterprises follow the following principles for product system optimization: First, the product is clear, the system classification, from the use, specifications, grades and so on as many angles of the product classification, so that viewers can in a short time to find the target product. Second, on the home page to display product pictures, be sure to use high-quality pictures, can occupy relatively large space. Third, the product inside the page with a detailed product description, you can consider the form of a table for product parameters, at the same time, maximize the product advantages to display. Finally, the beautiful, concise layout can make visitors in a short period of time to produce professional, high-quality brand impression, but also should not be overlooked.
Third, the visual system: Unified color and font
Visual design is a core competitiveness of the site, the basic structure, color matching and text layout are the focus of visual design. Planning the site's visual main elements in advance is conducive to the spread of corporate image, and can effectively reduce the time and energy costs of late modification. You may wish to observe that the site of well-known enterprises have a set of their own WVI (web visual identity), that is, the Web site visual identity system, such as Standard Chartered Bank of the blue-green, GE's white blue, Uniqlo red ... Each site has unique and unified color elements to differentiate it from other sites. Finally, I would like to remind you to choose the colors and fonts in the "Web Standard chromatography" and "safe fonts" to ensure a consistent display of your Web site in different browsers.
Enterprise Website Construction is a strategic grasp of the market, in the era of network marketing, there is no web site enterprises can be said to be incomplete. Grasp the above three principles, may not help the enterprise website to achieve "excellence", but at least can let the enterprise with a sufficient professional, authoritative image to face the consumer. By the way, the end of the new net. Business activity deadline on December 31, many domain name enthusiasts have begun to do. biz Domain name Investment, enterprises should also register as soon as possible. biz domain name to protect brand resources, and carry out official website construction projects.