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Today, web site editing is a number of Web site promotion methods indispensable one, its importance is self-evident, "website promotion, content for the king." Especially for small and medium-sized enterprises, Web site updates and content editing is an essential link, site editing is the website promotion and site optimization has an important role in promoting.

A few days ago, several friends asked: "Why I published in the website of the search engine can not search," why their own article traffic is very small "and a series of questions about the web site editing, and these friends hardly understand the site optimization, according to their situation based on a practical case put forward the following suggestions:

Let's start by talking about why we're releasing articles, especially the exclusive materials that we've spent a lot of effort on writing or sorting out. We publish the article for three purposes: first, to buy our software users to provide useful information, such as the title after the examination of the true questions and answers, and the second is to let our potential users find and recognition. The third is to improve (collectively) in the industry's visibility, shape the teacher, such as "A teacher SEO training course."

These three goals are always a huge system engineering, every point need to make a great effort to the site editors will be possible to achieve, enough to observe that the site editor is not a very easy job. The following are the main ways to achieve these goals.

Questions about the above friends, such as: "Why I published articles in Google and Baidu can not search." "This situation is almost every site editor to go through, and ask such questions friends are generally not understand the site editor." Web site editing is in fact the content of the optimization, optimization is mainly aimed at two major search engines, refers to an article sent out, users can easily search some key words to find this article, and this article is useful to him, or he even if the search will not go to see. For example: We are doing SEO training network, published on this content of the article ultimately to achieve the effect is the user through the search "SEO training", "2009seo Training Network", "2009seo training" and other such keywords can be found on the first page of two major search engines.

Of course, this belongs to the real sense of SEO, to achieve the key words in the two major search engine ranking factors are many: the structure of the site, site code, site functions, site links are key words in search engine ranking important factors, only these external factors are done, published articles will play the best results. And as a Web site editor itself is not to consider these, and the content of the article to optimize the good is the key.

The article optimization needs to do the following several aspects:

1. The content of the article is best for the original, even if it is reproduced from other people over the article to do a good job of false original.

Reason: We publish the content of the terminal target is the user, search engine is also a person, your article is original or reprint, it is most clear, it prefers others original things.

2. The title of the article to include keywords, the title is the core of an article, good title will greatly improve the ranking of an article. The premise of this work is: you need enough to understand the industry's user search habits, as well as popular keywords and long tail keywords, such as: "SEO training" is a hot keyword, "2009 The latest SEO optimization tutorial" is the long tail keyword.

Reason: Search engine crawl a page from top to bottom, from left to right of the route to crawl, and the title of the article is what he thought the most important place, the title contains keywords is conducive to the ranking of this article.

3. The content of the article main keyword layout, each article has a theme, and the first and last paragraph of the article content is the best embodiment of the theme of this article, the first 100 words of the article will need to appear the key words of this article not more than 3 times, the last paragraph not more than 2 times. and appropriate to some key words bold.

Reason: Search engine crawl page and people look at the same article, like from the first paragraph to see the last paragraph, and the first section of the content is the search engine is considered the main content of this text, so this place is the most critical part.

4. Add text connection, especially to the key words of this article link, link address can be a website other related pages, can also link to other websites or blogs, other articles can also do the corresponding text link. But the link also don't add many, otherwise search engine all ran to the corresponding link went, to this text content will not crawl completely.

Reason: Search engine will be based on the text of your article link to find this address related to the page, if the link is dead link (that is, inaccessible), the loss can be serious, the ranking is almost impossible to improve.

Under normal circumstances, in the case of other site optimization, in accordance with the above way to make a fuss about editing, the effect is not strange. However, the general new release of the article search engine is based on the weight of the site and the original or not to be included, a few hours quickly included, slow a few days to be included. If not included also don't be impatient, every day adhere to update the article will have good results.