Enterprise Weibo Marketing we have no banner.

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Enterprise microblogging marketing is now more and more rare to carry out, many enterprises do not know how to carry out enterprise microblogging marketing, Daily is the repeated publication of the company's product information, but there is constantly complaining, why my microblog without fans, my microblog show the amount of why so low and so on negative speech. But I never thought how to run a microblog, how to improve the quality of the fans, do "live" microblogging. Enterprise Weibo marketing is to increase corporate exposure, visibility, recognition of marketing, Wuhan University students now part-time network editor of the oxygen-free hundred people for everyone to analyze a number of specific reasons:

The reason of the decline of the number of fans

There are many reasons for the decline in the number of fans, but the basic is the Wuhan University students part-time network editor, said these kinds of oxygen-free hundred. The content is not good, the user does not like to leave; some of the fans come from the activity, the activity ends and the activity goes. For the activities of fans to leave, we are still walking well, these fans are directed at your prizes, not too much use value. But for the content, the True Blood of the Departed, because these are true fans, they are attracted by your content and walk away because your content let him down.

Users will like your company Weibo what content? This is a business microblogging marketing must consider the problem, plainly is your business characteristics of what, from your corporate characteristics to carry out your microblog marketing, I believe that will be twice the effort. From the product to marketing micro Bo appears too pale, unless the product itself has its own unique, if the streets are everywhere products, you give up.

Second, multi-channel marketing model, integrated marketing

A way of promotion has his method and effect. A single way to promote is not to achieve the desired effect. To some want to big enterprises, to seize each promotion, the effect of the impact of the enterprise is the best!

You should have seen this cartoon, like your microblog, Web site, the user's relationship, how to link appropriately, the three parties to obtain the greatest benefit is the micro-Bo marketing needs to show why many companies now say to carry out micro-blog marketing, should be directed at the micro-bo marketing of the cost-free marketing to go, But doing a good job of microblogging marketing can be regarded as Wu cost marketing, if not done well, that is negative marketing, operating micro-blog, operating sites are very careful to think about each link, then set up between us to think about a bit, if you are users, you like to pay attention to those things? So you can do a microblog survey, If you ask 100 users who have purchased your products, why they like your products, the answer can almost come out, then this is the focus of Enterprise Micro-blog, how to launch marketing This is a breakthrough, and then subdivided.

Third, micro-bo maintenance, reflecting the two-period marketing

Many companies now face a new dilemma: There are fans, no interaction, interactive, no orders, so how to achieve the marketing value of Weibo? We all know that mass marketing is to let consumers know you, microblogging marketing is to let consumers like you, the difference lies in one is active marketing, one is in the passive marketing, How to get rid of the passive situation, it depends on your micro-Bo positioning is clear, the cast. Mass marketing and micro-BO marketing The biggest difference is that one is to say their own good, puff; one is the user said hello, performance lies in "Everyone good is really good." So in the late maintenance of Weibo marketing, we need to pay attention to the user experience degree.

Today, Wuhan University students Part-time network editor of the oxygen-free hundred guests on the analysis of these! Enterprise microblogging marketing, we do not have banner, but only their own logo, how to achieve from the passive marketing show the Enterprise micro-BO banner map, it is necessary for us to analyze, think, do Enterprise Micro-blog and website, User experience is the root of your survival, less root you are suicidal.

This article by the oxygen-free hundred guest editor writes, if has the reprint please leave Wuhan University student Part-time Network link (www.wuhanjianzhi.com) Thanks everybody support!