Enterprises and shop Test water "Weibo marketing"

Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Each person can register a microblog in Sina, NetEase, etc., and then use the update of their own micro-blog. Every day of the updated content can communicate with you, or have everyone interested in the topic, so you can achieve the purpose of marketing, this way is emerging from the launch of micro-blog marketing.

Weibo in the short term to the blog, SNS community short-term will have a certain impact. Microblogging and blog, SNS community has a very high proportion of users, users use the purpose of a certain similarity, micro Bo to the user's stickiness is stronger, and users use micro-blog after reducing the number of log in blog, SNS community.

Weibo marketing Features

1, three-dimensional: micro-bo Marketing can use advanced multimedia technology, from the text, pictures, video and other display form of the product description, so that potential consumers more direct image of the acceptance of information.
2. High speed: One of the most notable features of Weibo is its rapid spread. A more focused microblogging in the Internet and its associated mobile WAP platform after the issue of the short time interactive forwarding can reach every corner of the micro-blogging world, to reach the largest number of witnesses in a short time.
3, Convenience: Weibo marketing is better than the traditional advertising industry, the subject of the release of information without complicated administrative approval, thus saving a lot of time and cost.

There are home users in the domestic web site with such a slogan: "These days there is no ' scarf ', really embarrassed to greet people!" Along with the network microblogging is more and more people recognize and use, this is based on the circle of acquaintances to establish the information dissemination platform, but also gradually began to have more and more enterprises to use it for their own marketing services, of course, there are many enterprises and E-commerce shop figure.

Enterprises and shop Test water "Weibo marketing"

"Micro-bo Marketing" This emerging network marketing means to promote the brand is not just brand-name patents. learned that many traditional enterprises in their micro-blog to publish all kinds of product information, and interaction with consumers, timely grasp of market prices. Corporate Marketing Micro-blog and the general private microblogging interface is not much different. Enterprises in addition to the release of related activities, brand business information, more is "grassroots" posture stand in the personal perspective on some social hotspots to express their views, upload pictures.

In addition to issuing brand dynamics, enterprises should also actively participate in the discussion of hot topics outside the brand, so as to achieve real interaction with consumers. The small soldier thinks, this kind of practice helps to narrow the psychological distance between the enterprise brand and the consumer, increases the affinity of the enterprise, the shop merchant, plays the role of the soft brand promotion. One of the most important meanings of enterprise Weibo is that it can help enterprises to monitor brand image. Through Weibo "focus on the topic" This function, can directly obtain the consumer's brand voice, the feelings of the product and the latest market information.

Microblogging marketing in the domestic micro-blog seems not yet popular, perhaps because of the microblogging in China just started, the domestic micro-blog In this regard early in this context is the opening of the FOLLOW5 Micro-blog last year, they have successfully held the Nan Dalian Public concert and the water and wood years Beijing work body for a decade to depart for a concert, 　　Can be described as a pioneer in the domestic micro-blog, but the major portals of the micro-blog is also unwilling to be outdone, in various websites advertising at the same time also in the hope that in this future may become a new medium form of micro-bo points of a cup of soup. Weibo is still at an early stage of development in China and has many aspects to be improved and improved. such as micro-blogging awareness has yet to be improved, the registration and use of convenience, information classification processing needs to be further improved.

"Weibo marketing" needs to be explored

However, for a long time, network marketing has been a bottleneck, that is, activity participation is low, the reason is that participating in the activities need to change the user's network behavior, and the way of participation is generally more complex. and for micro-blog marketing, the little soldier thinks that Weibo has attracted people's extensive attention, because of the excavation of the micro-Bo users of the core needs: information to express more convenient, internet, mobile phone, 24 hours, 140 words concise restrictions, in line with modern ' fast food ' reading habits. Headline-style content allows people to quickly browse information, spend more time and get more information. "Weibo is the equivalent of every ' fan ' subscribing to every author's stuff. As long as you add attention, the other side of the day to write things automatically appear on your page, as long as you open your own ' plots ' can see something interesting. Every microblog writer is a ' media '. ”

In fact, in the major portal sites registered micro-blog business users have been quite spectacular, micro-blog marketing practices have been more and more skilled enterprises to play.

Although more and more companies see the potential of micro-blogging marketing, but the small soldier believes that micro-blog can not bear the responsibility of corporate marketing, "Micro Bo This concept from an academic perspective is just a new coined terminology." Although it is a new way of communication, but for marketing does not produce a fundamental change or innovation, micro-blog as a means of network communication has only increased the company and customer groups to understand the possibility of mutual understanding. As a market communication channel, it can not directly contribute to the sales of enterprises. ”

Weibo is a mobile phone message, social networking sites, blogs and IM, such as the integration of four products.

1. There is a lot of information on Weibo that is not visible in traditional media, and the public has a natural interest in public discourse, and it is easier to interact on Weibo.

2, micro-Bo can be mobile phone and short MMS anytime, anywhere to publish information, and SMS similar, but the message is the way to spread "one to a", and micro-Bo is "one to N to N". At the same time, Weibo charges are cheaper than SMS.

3, the main advantage of the domestic micro-blogging site is to support Chinese, and with the domestic mobile communications service providers, users can through wireless and wired channels to update personal Weibo.

4, the spread of micro-bo faster, more attention to people, more time-sensitive. Micro-Blog Real-time search results into the search engine, thereby increasing the user's real-time experience.

"Your fans are over 100, and you're like this magazine. More than 1000, you are a bulletin board; More than 10,000, you are like a magazine; over 100,000, you are an urban newspaper; more than 1 million, you are a national newspaper; more than 10 million, you are a TV station, more than 100 million, you are CCTV. "Weibo indicates that the individual's strength is no longer weak and that it is playing an increasingly important role in influencing and changing the world." Intuitive, convenient, efficient transmission, so that micro-broad favored.

The advantage of Weibo marketing is that time is money and speed depends on whether a marketing battle is won or not. Haier first opened a marketing campaign on Sina, but lack of interaction led to the effect is not ideal, so Weibo marketing there is an important condition is to be more with fans or people who are concerned about interaction, so as to better use of Weibo marketing.

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