Enterprises should be based on network marketing is essential

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Nowadays, the marketing means of enterprises are becoming more and more inclined to the network platform, in the past, more conventional telephone marketing has lost its status in some enterprises. After all, compared to the internet marketing can be replaced by QQ marketing, telemarketing cost, speed and efficiency can not be compared with it. Remember when I first entered the company, every day to make a lot of phone calls, which is not what, each of us will have a very thick notebook, which recorded a number of important customer calls, although the rise of smartphones to solve our problems, but the handwriting notebook at that time is still very important. Once you lose this notebook, you can say that half a year's time will be all charged. But these developments have been accompanied by the gradual disappearance of the network.

In fact, not only the above simple introduction of those, from the side of a lot of examples we can see that now the marketing tools of enterprises have undergone a great change. It can be said that today even a start-up fund of the 200W Micro-company will also notice the power of network marketing, of course, in the network marketing, advertising is still a more important means. Let's give you a simple example people must always watch the video on the internet, initially use Youku, potatoes and other sites to watch video when there is no advertising, but now, not only video before and after the possible 60 seconds of advertising, but also in the middle of the video with a 15-30-second advertisement, This is an act of hurting the user experience, but Youku doesn't stop doing that. Because there is a need, there is a market, money to earn, Youku certainly will not give up this piece of fat, furthermore, advertisers will not allow this. According to a friend's internal news, a hand tour only in Youku one months of advertising, registered users more than the last six months of the sum, the profit is also doubled. This is a vivid example. Internet marketing does give birth to a "awe"!

Although the current network marketing or rely mainly on advertising, but must be sure, even advertising, network marketing platform than the traditional advertising model to have a lot of advantages. Precise targeting is one of the necessary kills. To take another example, when you search the search engine or the Electronic business site after searching for some of the things you want, when you go to browse some other pages, you will find that the ad market in the web page you searched for the keyword, so recommend. Although the site we are browsing is not related to the content of the ads, but it is really the area of our attention, which makes people very strange, why on different sites I can meet their favorite ads? The reason is very simple, because these sites are joined the Network Alliance, they can with the search engine and the electricity merchant website data exchange, Take you to record your recent search habits. Then according to your search keyword to put the relevant products to the Network Alliance promotion ads inside, so no matter what you log on the site can see the ads.

This is called persistent effect and precision in internet marketing. In fact, for enterprises, network marketing There are a lot of places to use, why do you say so? Because in the author's eyes, the advantage of network marketing is huge.

First, network marketing in the future will certainly become the leading tool of enterprise marketing. Why, not because of the cost of investment, but because the internet is still far from reaching its limits, in other words, the growth of space is very large, the network can become more transparent, more comprehensive, and the network to face the crowd or the youth group, for the previous crowd did not very good use, But from the beginning of the 801 generation basically each generation has a strong understanding of the network, so the network for the future development of space is still very objective.

Secondly, network marketing has more accurate orientation. This is what all businesses like, after all, accurate investment can save a lot of unnecessary spending and to obtain more direct and effective returns, so for the real enterprise, what is the precision of drainage? The answer, of course, is yes, a very simple example, where an enterprise can register an enterprise user on a business-to-business platform. Then pay a certain membership and promotion costs, so hire the platform to provide you with some information you need business contacts and so on. In this way we can directly find the potential customers of all, and O2O is to those who have the entity of the Enterprise Network marketing platform.

Third, network marketing is indeed the technology emperor. As we do when the traditional promotion, often in the conversation with partners, say their own ideas and goals, as for the program is those advertising companies to plan. This is the traditional marketing means, for network marketing, not only these traditional advantages, but also for the audience group data analysis, platform depth simulation, customer repeat purchase rate in the form of digital visual display, these are not traditional marketing, it is because of this, network marketing will win more people's support, Otherwise, how many small and medium-sized enterprises will have their own network marketing department?

(This article by the Towel gourd Water www.siguashui.org Original provision, reprint please indicate the source, thanks everybody's cooperation.) )