Enterprises should pay attention to three points to promote the network

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21st century has been the network century, the 2008 U.S. red credit crisis ripple around the world, many enterprises reshuffle, some small and medium-sized enterprises are facing the crisis of collapse, how to let these small and medium-sized enterprises smooth winter, some enterprises think of the network, indeed, the site is a good way. Network and traditional media promotion, there are many advantages. Time, coverage, capital investment and so on than the traditional media has a lot of advantages. But the network promotes the platform to have so many, chooses which kind? The choice is certainly the best, but the economic pressure can be enjoyed. How should enterprises choose their own promotional methods?

So easy, in fact, as long as the enterprise to understand the three things, you can find a suitable way to promote their own network.

First is the time, the enterprise invests a lot of funds, in the end they can how long for the enterprise to promote it? A day, a few January, even a year? Everyone hopes that the more time the better, so the enterprise in the choice of time, must be clear about how long the investment money can be extended.

is actually coverage. Time has, but I give you the money, you do a year, you do a year, how many netizens look at it? Do the netizens here have my potential clients? If you help me for a year, there is no customer, even potential customers can not see, it is also white flowers. Therefore, you provide a wide range of promotional interface, my customer base can be very useful in your Web site to find my release of promotional information, this coverage is also the choice of network promotion way enterprises must consider an important issue.

Finally, the return on investment. This is not only the traditional media to consider, the network propaganda also considered, but this rate of return is generally difficult to calculate. In fact, the return on investment is high or low as long as the cost of developing a new customer is figured out. I don't understand, for instance. If it took 5,000 bucks for a one-month newspaper ad, results brought 10 customers, then each customer development cost is 5000/10=500 block, B spent 3,000 yuan to do one months of network promotion, the result also brought 10 customers, then each customer development cost is 3000/10=300 yuan, Then it is obvious that the net promotion investment rate will be far higher than the newspaper advertisement. Because the same effect, the promotion of the network investment is lower than the newspaper ads. So does this mean that all the ROI of the web promotion is higher than the other traditional media? No, because each promotion platform coverage is not the same as the return on investment is not the same. Therefore, when making a choice, you must find out whether the ROI of the promotion platform you choose is the highest in the same type of product.

The author reminds enterprises in the choice to do network promotion, I must say three things to understand, I believe you can choose the best way to promote the network.

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