Enterprises should realize the importance of circulation to the evolution of business mode

"Circulation has not only changed the relationship between business and customers, changing the customer's consumption habits, but also changing the shape of the retail industry, enterprises should recognize the importance of circulation for the evolution of business, and the use of scientific and technological power to achieve rapid circulation, efficient circulation, the establishment of consumer-centered wisdom flow. "In view of the current reform of the circulation industry in the retail market, the Ministry of Commerce's Circulation Industry Development Division Director Shangxin in a recent meeting of the ninth China retailer, said the real business will not die out, the flow of wisdom will change the entire business model."

In fact, in the whole big circulation industry is changing in the environment, the retail industry is also at all times the corresponding reform and adjustment.

Ma Yun to build the country's rookie logistics, Suning to get through the line under the logistics system, Hunan step by step high in the regional market, the main line under the whole industry infiltration strategy, run Hair chairman Huangminggao End sigh with regret that earlier "electric shock", Wuhan Bai goods Chairman June experienced by central China's "supermarket king" Two of new ventures to the department store, more retailers are starting to innovate on traditional stores, and try to change their business to new businesses ...

Different enterprises in their different forms to meet the arrival of the retail industry a new revolution.

Shang-Tian cat beyond Suning Deng Ding

If the physical retailing industry cannot complete the revolution of self transformation, it will have to wait for others to take their own life.

In the 2013 China Retail Hundred list, the electric business empire founder Alibaba under the 347.043 billion yuan, beyond the second Suningyun business more than 81.6 billion sales scale to occupy the top.

Although in the process of physical retail transformation of the electricity business, a quick step, but in the face of the rapid expansion of the market growth momentum, Suningyun has apparently not adjusted the pace, this point from the previous Su Ning released its 2013 annual report and earlier this year, a series of major business plate adjustment can also be seen.

According to the Chinese Business Association, China National Business Information Center statistics, 2013 China's retail hundred enterprises to achieve sales of 2,771,820,000,000 yuan, an increase of 19.8% per cent, Growth was down 0.4% from a year earlier, slowing for the third consecutive year, but still 6.7% higher than the total retail sales growth.

In the 2013 retail hundred strong list, 9 electric business enterprises sales reached 573.27 billion yuan, accounting for the overall sales of the proportion of 20.7%, increased by 6.2%; average sales growth of 76.2%, although compared with 2012 134.1% 's growth rate has fallen by 57.9%, but it is still 56.4% higher than overall sales growth.

And if 9 dealers were deducted, 2013 retail sales of the Hundred-strong (91 real-store retail companies) grew only 10.6% year-on-year, slowing by 0.4% from 2012.

"There is no doubt that the electricity business will be the next strong growth point of retail industry, if the previous entity retail companies are still in a hesitant phase, then now is the fresh growth data in the real retail industry to change the transformation of the transformation." "The industry analysis that, the day cat Deng Ding top hundred, is to a large extent a signal to the entity retail industry, the entity and the electrical business should not be inconsistent relationship, but the entity retail enterprises should quickly pick up the" weapon ", to better meet the new generation of consumers anytime, anywhere shopping consumer demand.

The decline of foreign capital--the Division of Camp

In recent years, traditional retail industry encounters the double challenge of market and electric quotient, foreign retail enterprises in China's rapid development of the division, Million city, Yamada Motor exit, Tesco's "prostitution", the big run Hair "electric shock", Wal-Mart's closing tide, Carrefour low-key "stealthily, borrow chicken eggs" and so on, A change in the former foreign-funded enterprises in the market to standardize the strong image.

Tesco and China resources million of the marriage, needless to say, from the original ready to pull up the arm of the business to shrink into a sum of financial investment in China, under the strong mergers and acquisitions of resources, even "Tesco Lotto" brand will not be guaranteed. Together with the previous withdrawal of the best Buy, Million city, Yamada Motor and other foreign-funded enterprises, collectively referred to as the successor of the foreign camp in the retreat.

Sunart Retail led the big run, in 2009, the reverse attack Carrefour occupied foreign capital in China after the top of the position, no longer stop the strong pace. At the beginning of this year the official launch of the Flying Cattle network, known as the RT-run and its chairman Huangminggao end of the two-time venture.

Huangmingtong admits that his decision to get involved in the online business was accidental, when he asked a colleague at the company what to do at the spare time of work, and the colleague said he would buy some groceries online so he wouldn't have to go to the store to buy it after work.

Talk about the electricity quotient, Huangmingtong to Ma Yun's section of the discussion is very agree, he said, most entities retail enterprises look at the electricity business is experienced a "see not clear, look down on, do not understand, too late" stage. "Now I feel a little too late."

In the Division of Foreign Investment camp, Wal-Mart is definitely the kind of long-term vision and cautious, never give up the type. As early as 2011, Wal-Mart in the 1th store revenue in the bag, in Shanghai also set up its first overseas electric dealer headquarters. For its many years operating entity network resources, now also has begun a wide range of adjustment upgrades, close shop.

If there is only one left in the last foreign retail business, it is probably Wal-Mart. In the rapidly changing industry environment, to maintain the overall stability and strategic insistence, so that Wal-Mart in the complex market environment to maintain its own corporate culture gene, which is difficult for other enterprises to do.

When it comes to foreign retailing, Carrefour will always be a company that has to be said, although it has been overshadowed by several other companies in recent years, despite its repeated banter over rumours of a sale of Chinese business, though he has kuiranbudong since many companies have transformed into Internet business. Carrefour is also a very good head of the business.

The number of stores is only about 240, sales in foreign-funded enterprises in the big run hair, Wal-Mart, can be said Carrefour in the market size, single shop performance, network resources and other aspects of its previous market position there is a big gap, but Carrefour in China absolutely have their own abacus.

In 2012, Carrefour's wholly-owned subsidiary, which is the main business of agricultural products, food and other import and export trade, was incorporated in Shanghai. The reporter also witnessed a fruit company in Hebei Baoding a few large trucks fruit goods out of the storehouse, and then shipped to Tianjin Port, export to Carrefour in some European regions of the stores.

In addition to China's local specialties, agricultural products continue to be transported to Europe, Carrefour is also in Europe, especially in France, most of the agricultural products, processed food in the form of Carrefour's own brand introduced to China. With the opportunity of the 50 anniversary of the 2014-year Sino-French diplomatic relations, Carrefour is not hesitate to promote its food brands from France in a number of public forums.

Yes, this is another important business growth point for Carrefour in addition to the chain store business in recent years. In the media on the reason why Carrefour is not involved in the electricity business, Tanggianen, the president of Carrefour China, has always said that they have been concerned, Tang Jia years even with the development of France's retail industry as an example, electric business enterprises in France began to develop quickly, but dominated by the entity retail enterprises.

The use of Carrefour in China, and even the world's store resources to carry out agricultural products, processed food and other import and export trade, I believe that these "sideline", perhaps Carrefour delay in the electricity business is not willing to start the real reason it.

Retail hundred strong data show that 2013 into the hundred foreign retail enterprises a total of 20 (refers to the entity store retail enterprises), sales of 451.64 billion yuan, the proportion of total sales of hundred strong 16%, compared to the 2012 decline of 1.2%. Sales of 20 foreign-owned retail companies grew 10.4% per cent year-on-year, at a 1.1% slowdown from 2012, compared with 0.2% in the overall level (entity stores only).

The average sales of 20 foreign-owned retail enterprises fell by 3.1% compared with the average sales volume of a single shop in the hundred-strong enterprises in 2012.