Enterprises to bid advertising should avoid "tyrants mentality"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the development of network marketing, we can find that network marketing is now no longer the patent of large companies, more and more companies began to focus on network marketing, network marketing a year than a year of fire, of course, the competition also increased. Take in the network marketing many enterprises will be involved in the search engine bidding ads. Many companies complain that the effect of bidding is not so significant. The competition of the market is high is one aspect reason, in fact more reason is from the enterprise in carries on the advertisement in the auction to appear "tyrants mentality" easily. Think that in the bidding as long as the investment enough money, as long as the first, as long as the key words enough, casual operation can achieve results. This tyrants mentality is often the main cause of the failure of the bid advertising. The following author on the simple sharing of several enterprises to do bidding ads easily appear tyrants mentality.

Tyrants: As long as there is enough money to vote, the effect will certainly have

This idea may have worked in the early years, before 08, the business of bidding advertising may only need to open a household, select a few keywords, can lead to a good target traffic. Because that time does not have many people, the competition degree is low, the search engine's bidding system may also not be very perfect, for the enterprise is very easy can obtain the massive target flow through the bidding. But after 08 years, with Baidu perfect Phoenix Nest system, and more and more enterprises to join the army of bidding promotion. Competitors have also increased, click costs have increased, so the effect is getting worse, many enterprises began to think that to do a good job bidding needs a lot of investment to get the effect, in fact, in the high competitive environment, we often lose a lot of money. The author thinks that the reasonable solution is reasonable planning costs, and promotion purposes, the money used in the blade, with skills to operate the account and the funds.

Tyrants II: The first position is always the best

In many enterprises in the process of bidding advertising, the boss will often be bold to put forward to the first request, thought that the high price, the advertisement row in the first course effect is the best, the target user group quantity will be many, actually not necessarily, first row in first, if your advertisement word is not attractive or is not consistent with the user's goal, There will be no one to click on, secondly for consumers we all know that there is a around mentality, often not in the first home immediately to consume. Consumers see the first, and certainly want to see a second, third, if you are in the first not necessarily will get the best results, you also need to consider the products you sell. At the same time, we also need to consider that ranking first is often a malicious click of the chance to be even higher. I think the best solution is that we need to be based on the budget and the promotion of the target user's browsing habits and so on to develop a position for our ranking.

Tyrants three, think the number of keywords bidding more than the more

For a company to do a few key words of the bidding? This problem is a lot of enterprises have consulted us before, a lot of business managers are bold to think that the keyword should be more and more, so that the effect is good, in fact, is not entirely so, so many keywords are really targeted users to click on it Our capital budget can really prop up so many keywords to do long-term development? Many enterprises may appear without the actual demand according to their own, one-sided think the more the more the better, the probability of being searched is even greater, but actually do the bidding advertising we need to speak according to the actual data, the money used in the blade. Capturing the keywords that bring true transformations is key, and pulling large nets is hard to bring real results in competitive advertising. In response to this point I would like to give you the suggestion is that in our bid advertising process, we should focus on the optimization of the word has been consulted. Rather than one-sided thinking that the number of the effect will be better.

Bidding promotion can be said to be a meticulous work, we need to pay attention to every detail. In the process we can not have a tyrants mentality, we should be based on their own circumstances to make a reasonable advertising time, form and budget to make our competitive advertising has a more healthy development. This article originates from the Tian Tuo Wisdom Investment: http://www.ztou.com.cn/Reprint please keep the source.