Enterprises to create marketing-oriented websites should combine optimization and user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have been engaged in the operation of the Enterprise website, has been nearly 2 years time for the operation of the Enterprise station optimization also want to talk about their own views and views. I think an excellent corporate website SEO optimization is on the one hand, good marketing ability and user conversion rate is the enterprise station to pursue the goal, I own enterprise website analysis. In the site SEO mainly focus on the following two points.

First, the choice of website keyword

When I first came to the company web site is just a device, but simply listed a number of products, I got to its revision, and did the following things, for the site to choose High Search volume, high relevance, low competitive keywords. After doing so, it is as if people set goals, have a clear goal, in the jargon is to consider their target customers to provide a channel and access to target customers.

Second, the content of the site to add and external construction.

At the beginning of the site I suggest mainly to original content mainly, original content includes enterprise product introduction, product features and products mainly for which customer groups should be concentrated in the article, all the articles rely on the keyword to expand, add a bit for the user to consider the idea, such as our company is selling confidential inspection tools, Not only provide the relevant security inspection tools in addition to the functional characteristics of the user to provide some such as the security system how to establish, military enterprises have what kind of confidential knowledge, etc. these are for the user experience in the consideration, do not let others to your site to see just product description ads, which is very detrimental to the user

When someone buys your product, it's up to you to see what the content of your site is doing to its work. Only so that users will feel the need to communicate with you, If possible, you will be contacted by telephone. Site construction Earlier I do not recommend too much too fast to increase the site external links, can be appropriate to write soft text or to some of the link exchange platform to attract spiders, do not start in the content of the site is not rich in the case of large-scale to the forum to do the signature of the blog so that the author believes that the loss outweighs the increase in outreach may lead to be Baidu punishment. Just start gradually, original content is the foundation, high-quality original content of the site itself and the development of the user experience is undoubtedly helpful.

Website user experience and marketing:

First, add the statistic code and customer service code for the website.

Just start to add a similar cnzz such statistics code for the site, so that it can be very good from the background analysis of the data to observe the current site's visitor distribution, keyword source, the site bounce rate, etc. this will greatly improve my site in the promotion of the optimization process of analytical ability, Can be targeted to observe those areas of the user demand for our products is relatively large, so for the front desk whether the phone sales or entity business will give a constructive opinion, improve the precision of targeted customers. In one is the website customer service code to add, customer service code similar to QQ, visitors to see the company's product information or to their own useful information is the first time to click Customer Service and we communicate, customer service benefits, not only can well grasp the needs of customers, targeted to help customers solve problems, can also be more in-depth excavation of customer demand for our website content construction and product improvement to provide constructive reference, its marketing value immeasurable.

Second, pay attention to website structure and website interface design.

The website structure generally uses F type or the tree shape, in short is advantageous to the spider to climb to be good, the interface design I thought to be beautiful, proper, generous, concise mainly. Mainly highlight the company's corporate culture and website product characteristics, so that users have a refreshing feeling, comfortable without affectation, simple and not simple. Embodies the integrity management concept, will be human factors and product UI design cleverly combined. Do not blindly pursue the interface gorgeous and ignore the deep cause of the user's resonance. Well, today I will share here, this article by the Confidential Inspection tool (http://www.bmrz.org) original, reproduced please indicate, please cherish the achievements of others labor thank you for your cooperation.