The unique advantages of mobile phone media-accurate, it is decided that enterprises to develop wireless marketing to be targeted. Instead of a big net. Because, http://www.aliyun.com/zixun/aggregation/35664.html "> One of the definition of mobile ad is 17828.html" "> spam. What is spam advertising, personally think, useful is good advertising, useless is junk advertising. For example, everyone hates the scalping of such spam messages as guns and ammunition. Why users hate, the reason is that users do not need. If the ad is on the market, it's only accurate to those who need to buy guns and ammunition, but it becomes a useful advertisement. Therefore, the future development of wireless marketing, the first to avoid the big nets. To be accurate, otherwise, is a timely advertisement will become "junk" advertising.
Therefore, by the impact of precision, enterprises to carry out wireless marketing should be targeted. Mobile advertising in the future, more tend to the user segmentation and precision. Because the more users, the more accurate wireless marketing, enterprise investment costs are less. For example, corporate marketing is intended for users who are 35 to 40 years old. When developing wireless marketing, it is only for users of that age period. From all the mobile phone users to subdivide these users, the first consideration is the global Qualcomm, the World Wind, Sky Wing 189 and other high-end users. Then through the platform to subdivide the appropriate users, and then accurate to such users to carry out wireless marketing can. In doing so, every expense is paid for the effect of the deal. Therefore, with the subdivision of users and accurate delivery, enterprises in the development of wireless marketing needs for different users, under different drugs.
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