Enterprises to do microblogging marketing first need to prepare 4 jobs

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Weibo has become one of the hottest products in the Internet this year, so far, Tencent Weibo registered users have 200 million, Sina Weibo registered users have 140 million. As the saying goes, there is a market where there is a market, there is marketing, there is marketing where there is traffic. Every enterprise wants to be able to be in the micro-bo to a more soup, for each enterprise, the use of micro-bo as marketing promotion, it is an indispensable part.

1. Establish the Enterprise Micro-blog marketing Team

Internet people know that the personal era has passed, now belongs to the team era, a person's power is limited after all. As the saying goes: Many people are powerful, firewood more fire high. Microblogging marketing team should be composed of two kinds of people, one is to play grassroots micro-blog, but not marketing, the other is marketing, but will not play grassroots micro-blog. For example, the recent Baidu and hundred-Li joint venture to buy a network is a case, has recently begun to set up a microblogging marketing team.

2. To the Enterprise micro-Bo set a good position

Microblogging positioning as the site positioning, corporate micro-blog to play in the role of Weibo, to be like the target group, (viewers) to convey what content, therefore, micro-blog positioning is very important, in other words, micro-blog positioning is the company to do micro-blog marketing strategy, and micro-blog published content is centered around the microblogging positioning to unfold.

Before the microblogging positioning to understand the situation of their own enterprises. For example, your business is to do women's website, then your microblog positioning should be female class. is to make jokes on the Web site, then the Enterprise Micro Bo should be positioned as a joke class. is to do the tourism site, then enterprise Micro Bo should be positioned for tourism. To combine their own situation to do, do not do their own unfamiliar industry, to try to integrate with their own corporate web site. Fun Play Network is a living case, site positioning is the creative life e-commerce, Micro bo positioning for creative life, the content is mainly related to creativity.

3. Open a number of sub-brand microblogging

Open a number of sub-brand microblogging can expand brand influence. Many companies have opened the sub-brand microblogging, fewer than more than 10, more than fifty or sixty. For example: Baidu is also a living case column.

4. Drive the staff to open Weibo

Each employee has a micro-blog, which is equivalent to every employee to do their own business publicity, this power can not be underestimated. For example, the quick schoolbag has already led.

Weibo is a social platform, and in reality wants to be a popular person, it is important to say that the other party will be willing to listen to or be interested in, want to become a popular brand on Weibo, and even let everyone put this goodwill also extended and transferred to other aspects, also must consider, my audience, What they really want to hear and how they want to listen to me. And all of this must be based on listening carefully. Now enterprises should pay attention to micro-blog marketing, because you are more and more consumers will be there, they also put more and more time and energy there. Think about how many people take out their mobile phone brushes while eating outside, taking the subway, etc. how many people have been using microblogs instead of portals to see the news? The brand's mission is to reach a communication with consumers, if not even with the consumer appeared in the same platform, the so-called communication is not mirrors Mody? Because the neglect of the absence is really the first felony, because it simply obliterated the possibility of all the next.

Article Author: Su Shilin

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