Enterprises to do network promotion should be different

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I really do a substantial network promotion soon, before the empty some theories, now finally have the opportunity to do this job, so has been in the study, how to do a good network promotion.

See a lot of "Daniel" "Master" of the network to promote the article, feeling in fact, I will no longer repeat, for me and other enterprises to do network promotion people, always feel not enough, also feel not necessarily appropriate.

I. Streamlining keywords

Our company is to do catering industry, the competition in this industry is very fierce. And we are in the catering industry is to do "canteen contract", I analyzed the key words, in turn, "catering management, canteen contracting, canteen management" The three clicks and the search rate is the highest, and like "meal management, canteen contracting" and other keywords, although included a lot of pages, but one months down the search volume is not large, So I gave up. These tools will be known with a little analysis. And the title I used the "Green Xin Catering management company specializing in canteen management canteen catering management and other food services"

Some people may say, since the catering industry is so fierce, how can there be no long tail keyword?

Here, I would like to explain that this period of time our industry's Google rankings volatility is very large, there is no one company can stabilize the first to go, unlike some portal network, how also than. There's still a ratio here. So I don't have to choose the long tail keyword here.

II. structure of the Web page

Previous company's website because is completely static, does not have the backstage management. I looked at the same kind of site, unless it is by a small cheat (that is, grams intended to add keywords, add links to the right side of the ads), or the row before a few, generally with a background management. So I suggest the company to replace the site, with background management, so that update maintenance will be more convenient. And the current company's homepage on the flash must be removed, the site text, try not to use pictures or flash. Beauty is the next thing, and now the most important is to let Google included.

Because now the site is still in the rectification, so the site is still used before. The new station will be replaced in two days.

Third, the network promotion (before the station preparation work)

Because the new site in the production, this time waste and unfortunately, so I chose to promote online.

Because we are the nature of the enterprise, different from those who make money for the station, so many ways and they are not the same. There is no advertising (mainly I think the network advertising is not strong, and now there is no relatively large canteen contract comprehensive portal site, the goal: to a certain extent, the site will consider adding BBS, do BBS type of integrated site)

Now the company's Web site is very unsatisfactory, for this reason, I in order to increase the flow, using the following methods:

1, the use of Baidu's related services. Because most of our customers from Baidu Search (do canteen contract people, most like to use Baidu, this is the company's data). Baidu in the know, Wikipedia, ask bar, stick to find a way. Try to register users with the company website or company name. This is convenient to increase the number of search engines.

2, the use of Alibaba. The company is the integrity of the general household, so I in the integrity of the release of the message, added more than 50 news. Keep in the top three each day. All messages were sent back home. Also applied for a dishonest pass number, another registration of the name of a new company, contact the same way, you can send a message again every day.

3, use QQ to know, and Baidu similar way.

4, blog, I applied for 10 blog, now adhere to update three to four weekly. But the PR of the blog rose very slowly, so this is a long-term plan, for future plan.

5, the next plan to use the way to upload video to increase the company's website domain name included. This is a necessity. I just come to the company to do this, and the site is in the revision, so can only do to increase the domain name included.

6, now do, hey, in webmaster network do soft text promotion, haha ~

7, well, still under consideration.

Here, I want to tell you that things must be done step-by-step. What I did above, basically, was that I started the next promotion every few days. For example, I do Baidu first, and then a few days to do QQ on. Do time to do a blog, do not mess up, do things must have a plan!!

All right, let's not talk! Welcome everyone to share the network promotion Method!

I qq:11819571

Current company: Shanghai Green Xin Catering Management Co., Ltd. http://www.lx588.com