Enterprises to use micro-bo marketing should be wary of three major side effects

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More and more enterprises are beginning to realize the important role of Weibo in marketing, have opened Enterprise Micro-blog, these micro-blog as the standard-bearer of corporate marketing on the one hand, as well as the service of their target users an important channel, if the company can put its own micro-blog to operate successfully, and to obtain a certain number of loyal fans, For the enterprise, undoubtedly has a very good word-of-mouth effect! can greatly promote the brand building of enterprises, but when we see the success of enterprise microblogging after all the halo, but have to face an important fact can not be ignored, that is the enterprise micro-BO operation failure how to do?

If you don't pay attention to this issue, when you are passionate about business microblogging marketing, you will find that the work you do is not to help your career, on the contrary, but to destroy your career! Because the use of micro-BO business marketing, if not properly operated, will also be due to three major side effects and damage their own corporate reputation! So for business owners or business executives who are ready to use corporate Weibo for marketing, these are serious warnings!

One: Can not find the target fans of the enterprise microblogging marketing just to earn a lively

Many corporate microblogs know that the importance of the fans, indeed, if the enterprise Weibo does not have a large number of fans to support the user, it is difficult to achieve success, so many corporate micro-blog will be released a lot of entertainment content, or through the purchase of fans to continue to enrich their fan group, It looks like this way to quickly build a fan base, but actually because and their marketing content is too different, once you want to release the content you want to marketing, then these fans are likely to leave you, simply can not let these fans to help you reprint, but also can not let these fans call your loyal users! The most to give others the feeling is the Enterprise Micro Bo fan is very lively, but are not their target users, even after the screening, but the earlier period of the more targeted fan construction has not done! So it's hard to build more loyal fans!

Second: The use of corporate micro-blog interaction, activities, and finally have to huff

This for the Enterprise Micro-blog marketing, the lethality is relatively large, generally when the enterprise micro-Bo ready to interact or launch activities, especially the award-winning activities, at this time the micro-blog should have a bit of loyal fan groups! So want to use these activities to increase the cohesion of the old fans, while attracting new fans to join, But many enterprises micro-blog In the activities, often not very good planning, finally let these activities in the actual operation of the taste, and even become a kind of flicker, and finally turned into a fan exodus, so this for the enterprise Weibo, engage in activities, interactive marketing needs to carry out a good planning, can avoid such side effects of the production !

Third: Enterprise Micro-blog into a garbage content generation, bad Word-of-mouth impression corporate image

This is the most serious side effect of enterprise Weibo, can say, although many enterprises also know the great harm of this side effect, but in the actual operation process, unknowingly entered the cycle, may only start, many enterprises micro-BO will be extremely right to find fans, to establish the authority and service characteristics of Enterprise Micro-blog , but with the extension of time, especially in a short time enterprise Micro Bo did not play a corresponding marketing role, slowly began to slack enthusiasm!

A lot of enterprise micro-blog began to enter the intermittent operation of the time, even sometimes one months too lazy to operate, even if the operation of micro-blog, it is basically reproduced some rubbish content, very few organizations meaningful activities, but not to engage in a lot of carefully knot marketing and entertainment for a high-quality microblogging content, This microblogging will only be able to arouse the dissatisfaction of the original target fans, even some enterprises Weibo released some of the harmful content of fans, so many fans are deceived, such enterprises micro-bo, nature will reap serious bad reputation, you know, the spread of micro-bo fast amazing, so bad Word-of-mouth to your business after the press, Your corporate image will be severely damaged!

The company's micro-bo marketing side effects, for business owners or enterprise IT personnel, must be deeply studied, only to circumvent the risk of corporate micro-blog marketing side effects, can let Enterprise Micro-BO marketing Let your business plug the rapid development of the wings! Otherwise, it may become the death of an angel, instantly fell into the earth, and even hell! The above content by China Hotel Talent Network www.jiudianzhaopin.com in Admin5, reproduced please keep the URL, thank you!