Enterprises want to strengthen the network brand registration of Chinese domain name ripe

It has been said that the number of "China" domain registrations has increased by 20% a month this year. "Chinese domain name entered http://www.aliyun.com/zixun/aggregation/35469.html in July 2010" > Global Internet Domain name root database, the important network value of Chinese domain name is also widely recognized. With the increase of the ". China" domain name, the looting phenomenon also occurs frequently.

In foreign catering enterprises, KFC, Pizza Hut, McDonald's, Pepsi and other well-known catering enterprises have opened the ". China" domain name, "KFC. China", "the McNuggets send. China", "Pepsi-Cola, China" and other domain names have been widely used. It has greatly satisfied the demand of the consumers ' network ordering, and reduced the cost of enterprise propaganda and marketing.

Brand is the enterprise's lifeblood, as a business, should be forward-looking and predictable. ". China" a big advantage of domain name is the high degree of consistency with the corporate brand. However, many enterprises lack of understanding of this advantage, ignoring the corporate brand-related ". China" domain name protection, at the same time it is not clear that Chinese domain name can better promote the company's brand. Moreover, the Chinese domain name is more in line with the search engine keyword rules, other conditions in exactly the same state, the Chinese domain name ranking relative to the English domain name.

The rapid popularization of Chinese domain name is very important for the development of the domestic Internet and the promotion of national culture's influence in the world. Chinese as a natural language, in the use of the Internet will be more accustomed to using Chinese, as the network address-domain name, is even more no exception. Therefore, in the brand protection, network marketing and other aspects have a huge role, so the registration, protection, application of Chinese domain name has become the enterprise has to pay attention to the event.

In addition, the most important thing to protect the network brand is to choose a formal and professional service provider. Accordingly, the author from a variety of channels to understand the Golden Domain Registrar era Interconnection (Www.now.cn/?now_siyuan_xinwen). The Registrar as a CNNIC certification of the top registration institutions, whether in the qualification, technology, strength are guaranteed, service step, is a good place to register the domain name.

Register a Chinese domain name, you deserve to have. In the previous English domain Name System, whether the enterprise is to use their own English translation, or the whole spell, pinyin abbreviation, or even the number as a domain name, can not directly reflect the identity of the enterprise, businessmen have to abandon the familiar Chinese brand and create a completely unfamiliar English code, resulting in the original brand value greatly compromised. and ". China" and other Chinese domain name forms, so that the enterprise Chinese brand can be smoothly transformed into domain name, in the publicity, promotion and development of E-commerce to bring high advertising value.

. China "domain name era has come to our side, China's internet will face a round of blowout-type development, penetration rate will be greatly improved, domestic enterprises should also be prepared to seize the" China "domain name brought about by the network development opportunities.