Enterprises will pay more attention to technology when they choose community marketing

1. Community http://www.aliyun.com/zixun/aggregation/36283.html "> marketing value

The characteristics of the community is that the crowd is very accurate, even if only to face the people after work or college students. Once the face is over, from the perspective of community development, it should soon find its foothold, which includes the provision of services and brands.

2. Brand influence enterprises to choose community Marketing

Brand is a big influence factor when the Enterprise/Advertiser chooses the community. Brand on the one hand, the user's Word-of-mouth, but also inseparable from the site's publicity. Publicity is not a deluge of advertising, and now many people have begun to resent the ads, but including the company positioning, even including your name. Because the community is not only functional, but also cultural, such as members every day, to form a feeling here, to form a culture. So there is no cultural atmosphere for the community is quite important.

3. Enterprises to choose community marketing began to focus on technology

When the Enterprise/Advertiser chooses the community, the enterprise also has more attention to technology. Because many communities in the hour, tens of thousands of people, hundreds of thousands of people, 1 million person does not reflect the dependence on technology, but to a certain scale of technology dependence, importance will be reflected. Therefore, the community will be merged, the development direction after the merger, in addition to precision positioning more accurate, technical aspects will be put higher and stronger.

4. Good communities should infiltrate social resources and provide a good environment

In the past, we thought that Internet service is over, but a good community should first provide a good internet environment. At the same time, some social resources can be infiltrated into the community, which includes some cultural and recreational resources, including commercial resources, including some practical information.

(Excerpts from June 22, 2007 media interview content)

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