Entertaining or becoming an industry-wide entrepreneurial trend

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August 25 The 798 Art District ullens Contemporary Art Center, Zhou, Xiaoping, Chao, Eubei four entrepreneurs and 360 company senior Vice President Chen, together with 80 well-known investment institutions jointly launched 360 mobile phone assistant Dandelion Business plan, aiming to jointly find and explore "China's good app."

This is a show, 10 app startups take turns on the road, some of these projects have even been financing tens of millions of, still choose to play here, excluding its in order to stage performance and publicity, more should be optimistic about the entertainment circle and the technology circle mix of this entrepreneurial mentor combination.

Why do entertainment stars frequently invest across borders?

Why is the entertainment industry able to move across the mobile Internet? In fact, this is more than just the problem of the entertainment world: for Mobile internet, all industries have the opportunity to walk with app, and for each industry, there is an internet trend in every area. The entertainment industry across the internet, is again normal, every period of history, entertainment is the most advanced and the most grounded gas, as the media development, the latest technology is always first used in the dissemination of information, entertainment can be all the industry and the industry and unrelated people connected together.

In recent years, the entertainment circle has many examples of investment in the Internet, host Li directly to do the electrical Business Project, Li Bingbing, xiaoming set up a venture star VC, Yu Quan investment hand tour and so on, showing that these stars are also in the moment to consider the commercialization of outside. In addition to doing their own projects, it is clear that investment is the best way to make money, the idle funds to entrepreneurs, is equal to two allocation of resources, at the same time can be more return. In the past 10, stars like to invest in real estate and catering industries, now the mobile internet entrepreneurial tide is enough to attract the attention of the entertainment circle Star, so that Chao and Eubei this pair of showbiz good partner and 3,601 to make investment, also not surprising.

An app that changes an industry

Now the traditional enterprises are exploring the upgrade and transformation, are currently exploring the Internet, in the mobile internet era, Viagra often said one word is "an app can change an industry," this is the so-called "one product can change the world" has the same thing. For entrepreneurs, the ability to discover the needs of familiar domain users, and to provide the industry with more convenient mobile internet operations, which is entrepreneurship, but also the internet of the industry, which is the reason for the emergence of thousands of apps.

"Develop products that people have done, affect a lot of people, change a lot of people's life, this is worthy of respect", this sentence means that can solve the actual demand for users is the essence of the product, rather than make some of the audience of the app, the homogeneity of serious situation will suffer from severe competition. At present, the domestic outstanding industry is still relatively few, entrepreneurs should have grounding gas market sense of smell, should be the product to do more extreme, this is China's Internet innovation most needed.

"User-King" is the foundation of entrepreneurship in all industries

In the final analysis, or to "user-King", the old week of "small white mode" is to stand on the user point of view, whether it is a pioneering or artistic creation, can not be separated from the public. There is a word called "food and clothing parents", the vast majority of the people are food and clothing parents, entrepreneurship for the user, artistic creation for the audience and readers.

Bai Juyi's poetry is popular, illiterate people can understand, because Bai Juyi wrote a poem to read to an illiterate old woman to listen to, so Bai Juyi's poems can be widely disseminated, which is now the old week of "user first" thinking. In the same way, Chao and Eubei the type of film, will also be enough of the video test before the official release.

Therefore, in the project to know the user-oriented crowd or audience, which can solve the problem for them, then your project has basically succeeded half, and the rest is how to get the user's problem.

So what kind of projects do investors like, in turn? For the simplest example, the 360 Dandelion Business plan released the site, an entrepreneur in the formulation of the project when the idea of some mixed theory, did not speak very clearly, but it has been useful books for tens of millions of times, entrepreneurial instructors eyes immediately lit. What does the user mean? With enough users, what patterns can be explored, and those who talk about the model and lack of user base of entrepreneurial projects, naturally in the current see no clearer prospects. In other words, you use a sufficient number of users to pay attention to you at the same time as investment banks have the capital to bargain with them.

Entertainment or will rewrite entrepreneurial projects in all industries

In the future, all applications, regardless of the user population, first of all it must be based on human, and then based on the family, the public life is leisure and entertaining, which means that the future of the application should be entertaining, who would like to work to bring back to the state of a relaxed family? So, Old Zhou said everything in the future is entertaining, this saying Viagra is more agreeable. The carrier of the society is human, is people will have the tendency of gossip, which is in line with the characteristics of entertainment, and in the entertainment circle, Taiwan famous rapper Hotdog also said, has been insisting on its hip hop ideal, to the last to find out for a long time is in the entertainment.

In this area of entrepreneurship, entertainment should include two levels of meaning: first, the Entrepreneurial project entertainment, perhaps your project content is supposed to be rigorous, but because your app added funny or spit slot and other factors to attract users, app immediately approached the user, the user in a playful mentality to use your app, Playing at the same time can also increase the user, which in itself is a kind of entertainment attitude; The second is the entrepreneurial attitude of entertainment, do not take the entrepreneurial imagination too painful, to take the optimistic spirit to meet difficult, this is like that sentence "How are all day" argument, subjective awareness is very easy to affect emotions, entrepreneurship, when there are difficulties and indomitable spirit, Recreational entrepreneurship, to avoid the emergence of negative emotions, le?

Generally speaking, the start-up projects are lack of resources, financial support, compared to the United States, a short period of rapid growth of emerging products, can be found behind these products are a large group of investment agency support. The Dandelion Entrepreneurship program is a platform that gives entrepreneurs help from money to application recommendations, and everything else is the entrepreneur's own business, a way to accelerate rather than hatch, more open to public platform access.

viagra in writing this article, and then boarded the home page of the Dandelion, the press conference on the 10 projects, 4 mentors focused on 3 projects, the 3 projects are likely to be voted, the remaining items are included in the excellent recommended applications.

And in the 360 mobile phone assistant, the current user's largest application distribution platform is recommended, what it means, I do not have to say more.

Wang Jiwei, jiwei1122, micro-letter Mcjave, micro-bo @ Wang Jiwei-.