Entertainment Circle Network Marketing Insider Secrets gossip gossip all by themselves
Source: Internet
Author: User
KeywordsGossip all by
Recently, many viewers have found a strange phenomenon: some films, TV dramas before the official show, the major network forums and paste in a lot of people praise these works; These comments make the audience can not help but also want to see, but after reading it found that the work is not as good as online reviews. Why "Some netizens" can sneak peek? Why do they praise bad works? With the recent commercial company network public relations of the shady was uncovered, the entertainment circle of Vicious Network marketing has been the audience's attention. This week, the reporter visited a lot of entertainment network marketing participants, for readers to uncover the entertainment Circle Vicious Network Marketing Insider. means to uncover the virus publicity we do online marketing, most of the publicity points are their own. -Mr. A, who runs an entertainment company, has been responsible for entertainment marketing for film and television productions for many times. Today, more and more customers ask him for the work of "network Marketing", he took the business of television mainly, compared to the rich and deep film companies, TV show companies to give a marketing fee is not much. "Sometimes a project's network marketing costs only ten thousand or twenty thousand dollars, but the requested volume is very large, in the two-month promotional period, the network publicity at least one day or even two of the press volume, this massive network marketing model let us feel a little powerless, it is the entertainment circle of people called viral marketing, in order to make a living, We can not afford to accept the customer's request. Mr. A told reporters that in order to complete these network marketing tasks, he and his staff every day to find publicity points. "Virus-type of a large number of high-speed communication mode makes network marketing difficult, because a TV works in addition to the director, actor, Plot introduction, before the broadcast will not form too big topic, the audience response will not be able to write, so we do network marketing when most of the publicity points are their own, if the plot, The cast can no longer find publicity points, we will dig the private life of actors, such as an actor in a lawsuit, emotional gossip, family contradictions, sometimes the actor's life is calm, we will find ways to give him to create some entertainment events. For a lot of innocuous gossip and controversy, most actors have to keep their eyes open for the publicity of the cast. Close one eye, but in more cases we will not ask the actor's opinion, but directly to find something to hype, or if the actor to the publicity program to raise objections, then we simply can not complete the task of network marketing. "From the gossip we will give the paparazzi a detailed tour of the star, let them follow the film." Ms. B, who works for a film and television production organization, works for a well-known film and television production organization, Ms. B, has many years of experience as an entertainer broker, she has brought many popular movie stars. "Network Marketing is our main means of advertising artists." "But generally speaking, we will be in the television and the paper media to do the propaganda of the actor work, our network marketing to the entertainer mainly is some so-called lace news." such as the entertainment site on the burstSome paparazzi shooting star private life, what dating strange men, or shopping, we are looking for the paparazzi to track the shooting, we will give the paparazzi to provide a detailed star itinerary, let them follow. For example, we will send the star's latest styling photos to the entertainment site, let them in the star channel or fashion channel exposure, and we will be posted and forums for their employees to publish the web name of the lace news, in order to improve the celebrity fashion and exposure. We will also organize special staff to post bar and the Forum to the stars of the lace news commentary, including praise and criticism, so that people are difficult to distinguish between true and false. If these lace news in the post bar and the forum to form a sharp topic, causing fierce debate among netizens, then our goal of network marketing reached, because in a star without perfect works, we need to use the network to hype them into topic characters. "The reporter learned that some signed large film and television organizations of the stars of these propaganda means heart know, but as long as the paparazzi and the news will not expose their real privacy, they do not care, will be more in line with the company's network marketing." We will also organize staff, let them divided into two dials, a group of people, a strong boast, a person shelling. --Brokerage staff C-June "We now want to make a TV drama red, we must use the Internet." Because the traditional television and paper media reports are the same. We have no way to control these traditional media, but the network gives us a lot of free space, forum and Stick is our main position of speculation. "C-June is an employee of a brokerage firm, but he has been quietly running a network marketing company, and the annual income is not very good," film and television set is also very want to be able to advertise on the internet, but they often do not have so many people to do this, and our network marketing company's advantage lies in the number of hands, We can hire a lot of low pay for young people who can't find work, let them full-time responsible for network postings, thread work, a response to the general works hype into the focus of public opinion, sometimes the traditional media will go astray, mistakenly our network hype as a netizen opinion. He told reporters that the basic means of network marketing is in the work before and after the broadcast, the organization of a large number of people, registered a large number of "vest" to praise a work how good-looking. "But when there is really nothing to boast about, we will organize the staff, let them split into two, a group of people to boast, a set of people shelling, so that a piece of work to look like the audience caused a huge controversy." Doing so will allow many netizens to create a curiosity about the work, thus pulling up the ratings of film and television productions or the box office. There are even times when we spend money to hire small, famous commentators to write articles to Men Men. "C-June, for example, not long ago, they for a TV show publicity," the first work of the ratings are very bleak, but since we posted in the post on the work of controversy, the ratings began to rise, many unknown truth of the traditional media also began to follow the report. "Some works are written before the premierePraise posts, c June said: "We can not rule out the audience to watch the pirated episodes in advance, but if this is network marketing, it can only show that this kind of marketing is too fake, let people look at suspicion is speculation." Really smart Network marketing, to have a derogatory, so that all natural, without leaving traces, is the highest level of network marketing. "What's the benefit? If someone in the company can pull in a big movie, making millions a year is no problem. Reporter learned that network marketing company's operating costs are very low, "the general company only needs to be equipped with dozens of computers, Low-cost recruit some will be posted online staff, they can start business," a former network marketing people said, "generally small items only need to pay forty thousand or fifty thousand, Network marketing companies can carry out viral network marketing, in the major forums and bar to help you stir up the topic. It's no problem if someone in the company can pull a big movie and make millions a year. "But people who have done" internet marketing "admit that the so-called entertainment" network Marketing "is basically false, with a false view of the audience's personal judgment," generally speaking, can be network marketing fooled the audience, work is not busy, so there is a lot of time online, they are also the most susceptible to false speech. " "Industry aversion in the post bar and the forum indiscriminately spread the so-called audience opinion, indiscriminate speculation, can only corrupt the reputation of the work." Although the "Network marketing" companies springing up, but some people in the entertainment industry is disgusted with it. The director of a well-known TV series expressed this idea to reporters, he said: "I can not prevent some propaganda companies on my work online marketing, but I personally do not agree with this practice." First, now the network entertainment news in the gossip news too much, rarely see the work itself attention; second, in the post bar and the forum indiscriminately spread the so-called audience opinion, indiscriminate speculation, can only corrupt the reputation of the work, and seriously disrupt the normal entertainment market. The director also said that now a large number of "network marketing" companies will only work and actors in the vulgar gossip hype, do not understand the film and television art, their existence misleading more and more viewers into the gossip of the whirlpool, their existence also makes people can not see a work of real social repercussions, "I sometimes will go to post bar to see, But what I see is net some Netizen's to scold, still have many groundless so-called ' explode material ', very few people can start to discuss from the aspect of script creation, actor performance, character etc. Now, a TV series of ratings climbed, you do not know whether the work itself is good or be hype up. Over the same, the injury is the entire TV market and the real enthusiastic audience. "Some well-known actress is also very disgusted with some internet marketing," I do not want staff to send some of my exposed photos to the Internet, that is just a lot of publicity photos of a try, I am still willing to maintain the traditional posture of women, but they said for you to do network marketing, without your consent to send up, so you have the bitter can not say. "Newspaper reporter Faye Wong Entertainment Kee Cool Review Hurt people will cut the entertainment circle of Vicious Network marketing is the first to blame is a lot of so-called "network public relations Company", but talk about the source, vicious network marketing of the originator or a lot of film and television productions, even film production company. The rapid development of the film and television industry, more works, more talent, which makes many practitioners, including many well-known producers, directors feel a huge competitive pressure. Who won the audience, who won the attendance, ratings, cinema lines and television stations of the favor, followed by the pot full of money. So, a lot of people know that their work is not enough of the cast or company, they played a quick buck, ancestors one step to occupy the heart of the audience resources. Vicious Network Marketing from this, and the emergence of a large number of the opportunity to obtain lucrative "network public relations company." Entertainment Circle of Vicious network Marketing on the surface is to make the work good or bad, misleading the audience audio-visual, but "wolf" shouted to the third time is no use, a work in the end good and bad, the audience is naturally aware of the mind. First listen to good words, and then see Bad play, heaven-style experience contrast, can only make the audience more disgusted with the work. When people accuse the entertainment industry of "network PR companies" for vicious online marketing, the entertainment industry that makes them should also bow to introspection. Holding the mentality of robbing money to fool the audience, deceive the audience's eyes, its behavior has long deviated from the entertainment business purposes: the audience is God. Soon, a large number of vicious network marketing will make the original fair and transparent entertainment forum and work to lose the audience trust. Don't forget, the audience not only have the right to choose, but also the right to refuse, since good and bad, so simply no one to see. Hurt people will cut, the entertainment circle of Vicious network marketing will ultimately endanger the jobs of all practitioners.
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